Mercedes-Benz Archives - Campaign Middle East https://campaignme.com/tag/mercedes-benz/ Tue, 06 May 2025 01:25:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Mercedes-Benz Archives - Campaign Middle East https://campaignme.com/tag/mercedes-benz/ 32 32 DDA launches brand strategy vertical DNA with MENA hub in Dubai https://campaignme.com/dda-launches-brand-strategy-vertical-dna-with-mena-hub-in-dubai/ Tue, 06 May 2025 04:00:32 +0000 https://campaignme.com/?p=101789 Global communications agency DDA is leveraging its 50-year history and expertise in entertainment to launch DNA – a global brand strategy vertical that aims to leverage the connective tissue across entertainment and brands through campaigns, brand partnerships, talent relations, social media and events. Led by Julie La’Bassiere, DDA’s Chief Strategy Officer, DNA will tell brand […]

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]]> Mercedes-Benz gains more than 6.5m views with Lego, influencer collaboration https://campaignme.com/mercedes-benz-gains-more-than-6-5m-views-with-lego-influencer-collaboration/ Wed, 12 Feb 2025 13:00:27 +0000 https://campaignme.com/?p=96114 To keep the buzz going around the Lego Mercedes-Benz G 500 Professional set, Mercedes-Benz has collaborated with influencer Laura Butler to create a car review like no other. Adopting Lego’s signature animation style, Butler turns into a Lego mini-figure, delivering her thoughts on the new G-Class series completely in brick form. The review covers everything […]

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]]> The Annual: Top 20 Movers and Shakers of 2024 https://campaignme.com/the-annual-top-20-movers-and-shakers/ Mon, 30 Dec 2024 10:41:11 +0000 https://campaignme.com/?p=94093 The brand and marketing industry in the Middle East witnessed several high-level appointments, promotions and the creation of multiple new regional roles in 2024. From brands revealing new C-suite marketing officers, directors and heads of marketing, to major movements at the highest levels of agencies, Campaign Middle East has taken cognizance of some of the biggest […]

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]]> Eid Al Etihad activation by Lego showcases G-Wagon made from 445,971 bricks https://campaignme.com/eid-al-etihad-activation-by-lego-showcases-g-wagon-made-from-445971-bricks/ Fri, 06 Dec 2024 09:16:47 +0000 https://campaignme.com/?p=93172 To celebrate the 53rd UAE National Day, Lego and Mercedes Benz Middle East collaborated to set up an activation that showcased an almost life-size Lego model of the car brand’s G-Wagon. Visitors can jump on board the Lego G-Wagon, take photos, and interact with the model with buttons on a panel that “starts the engine,” […]

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]]> Mercedes-Benz ME appoints Head of Marketing & Communication https://campaignme.com/mercedes-benz-me-appoints-head-of-marketing-communication/ Wed, 05 Jun 2024 08:10:06 +0000 https://campaignme.com/?p=84906 Mercedes-Benz Cars Middle East (MBCME) has appointed Taniya Chandra as the new Head of Marketing & Communication. Her responsibilities extend across the Mercedes-Benz General Distributor (MBGD) network. Headquartered in Dubai, MBGD is the central hub overseeing and steering strategy and business transformation, aiming to improve business operations and communication across Central Eastern Europe (CEE), the […]

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]]> Mercedes-Benz captures record-breaking drive in new film https://campaignme.com/mercedes-benz-captures-record-breaking-drive-in-new-film/ Tue, 07 May 2024 04:55:20 +0000 https://campaignme.com/?p=82633 Mercedes-Benz  has capture its latest record-breaking drive in a stunning new film it hopes will raise awareness of its electric cars. The luxury brand set a new efficiency record in its third drive of over 1,000km on a single battery charge, beating its own record with energy consumption of just 7.4 kWh/100 km. The new […]

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]]> Mercedes-Benz promotes equal opportunities for women in latest campaign https://campaignme.com/mercedes-benz-promotes-equal-opportunities-for-women-in-latest-campaign/ Mon, 11 Mar 2024 08:02:42 +0000 https://campaignme.com/?p=78532 Mercedes-Benz has launched a new global campaign titled ‘Be one of many’ for International Women’s Day.  It aims to promote equal opportunities for women and provides a platform for them to share their experiences and successes.  The campaign gives a glimpse into the lives of three female entrepreneurs and communicates the message that traditional gender […]

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]]> Mercedes-Benz shows love for the G Wagon for Valentine’s Day campaign https://campaignme.com/mercedes-benz-shows-love-for-the-g-wagon-for-valentines-day-campaign/ Wed, 14 Feb 2024 10:12:25 +0000 https://campaignme.com/?p=76578 Mercedes-Benz has launched a Valentine’s Day campaign called  ‘Stronger than Diamonds’ for its G-Class. The German luxury brand says the new edition “is a distinctive brand ambassador that embodies eternal beauty further enhanced by precious diamonds.” The campaign ‘A love that lasts forever. Stronger than diamonds’ on the Mercedes-Benz social media channels accompanies the market […]

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]]> Mercedes-Benz and Binghatti unveil new residential property https://campaignme.com/mercedes-benz-and-binghatti-unveil-new-residential-property/ Thu, 25 Jan 2024 10:30:40 +0000 https://campaignme.com/?p=75315 Mercedes-Benz have unveiled Mercedes‑Benz Places | Binghatti – a new venture to merge the worlds of automotive and architecture. The project launched in Dubai this year when Mercedes-Benz joined forces with local real-estate developer Binghatti Properties to commence construction of Mercedes-Benz Places | Binghatti. This will take the form of a 65-storey residential tower for luxury living experience. According […]

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]]> Binghatti pairs up with another luxury brand for a new residence https://campaignme.com/binghatti-pairs-up-with-another-luxury-brand-for-a-new-residence/ Wed, 06 Dec 2023 13:00:45 +0000 https://campaignme.com/?p=73369 Binghatti Properties, a Dubai-based real estate development company, and Mercedes-Benz, luxury automotive company have announced their partnership together to bring a new project, Mercedes-Benz Places | Binghatti. The partnership aims to merge the world of real estate and automotive to provide luxury design and living in the form of a tower. It also marks the […]

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