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	<title>Mercedes-AMG PETRONAS Archives - Campaign Middle East</title>
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		<title>Dubai&#8217;s World Sports Advertising delivers OOH campaign for SAP</title>
		<link>https://campaignme.com/dubais-world-sports-advertising-delivers-ooh-campaign-for-sap-in-miami/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 14 Jul 2026 08:15:46 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[billboards]]></category>
		<category><![CDATA[digital billboards]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Formula One]]></category>
		<category><![CDATA[Mercedes-AMG PETRONAS]]></category>
		<category><![CDATA[Miami Grand Prix]]></category>
		<category><![CDATA[Official Team Partner]]></category>
		<category><![CDATA[OOH]]></category>
		<category><![CDATA[OOH billboards]]></category>
		<category><![CDATA[Out-of-home]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[World Sports Advertising]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=124613</guid>

					<description><![CDATA[<p>Dubai&#8217;s World Sports Advertising has revealed details about the OOH campaign that it delivered for SAP, an Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team, which capitalised on the team&#8217;s strong momentum during the 2026 Miami Grand Prix weekend. The objective of the campaign was to extend the brand&#8217;s presence beyond the circuit [&#8230;]</p>
<p>The post <a href="https://campaignme.com/dubais-world-sports-advertising-delivers-ooh-campaign-for-sap-in-miami/">Dubai&#8217;s World Sports Advertising delivers OOH campaign for SAP</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Pepsico&#8217;s Shelbaya on &#8216;conversations&#8217; that connect with consumers at Formula 1</title>
		<link>https://campaignme.com/interview-pepsicos-shelbaya-on-conversations-that-connect-with-consumers-at-formula-1/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 16 Dec 2025 08:30:20 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Abu Dhabi Grand Prix]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[co-branded activations]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[connecting]]></category>
		<category><![CDATA[consumer connections]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[Doritos]]></category>
		<category><![CDATA[emotional connections]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[fan touchpoints]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[garage]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Grand Prix]]></category>
		<category><![CDATA[grandstands]]></category>
		<category><![CDATA[intent]]></category>
		<category><![CDATA[live entertainment experience]]></category>
		<category><![CDATA[Mercedes-AMG PETRONAS]]></category>
		<category><![CDATA[Mohamed Shelbaya]]></category>
		<category><![CDATA[PepsiCo]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Podium to Park]]></category>
		<category><![CDATA[production innovations]]></category>
		<category><![CDATA[retail integrations]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[sponsorships]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[sports tourism]]></category>
		<category><![CDATA[Sting]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[UAE]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=113240</guid>

					<description><![CDATA[<p>On the sidelines of the adrenaline-packed Formula 1 Etihad Airways Abu Dhabi Grand Prix, PepsiCo articulated a strategic pivot: moving beyond traditional sponsorships into a structured, mid- to long-term brand-building exercise anchored in Formula 1. Having cemented a global partnership with Mercedes-AMG PETRONAS, the brand revealed how it intends to weave Gatorade, Sting and Doritos [&#8230;]</p>
<p>The post <a href="https://campaignme.com/interview-pepsicos-shelbaya-on-conversations-that-connect-with-consumers-at-formula-1/">Pepsico&#8217;s Shelbaya on &#8216;conversations&#8217; that connect with consumers at Formula 1</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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