MENA Media Industry Archives - Campaign Middle East https://campaignme.com/tag/mena-media-industry/ Fri, 22 May 2026 10:59:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png MENA Media Industry Archives - Campaign Middle East https://campaignme.com/tag/mena-media-industry/ 32 32 MMA MENA publishes a standardised influencer marketing guide https://campaignme.com/mma-mena-publishes-a-standardised-influencer-marketing-guide/ Fri, 22 May 2026 10:59:27 +0000 https://campaignme.com/?p=122415 The Marketing + Media Alliance MENA (MMA MENA) publishes The MENA Influencer Marketing Guide, a standardised framework for influencer performance measurement, valuation, and pricing across the Middle East and North Africa. Powered by Inflow and Montent, the guide is the inaugural output of the MMA MENA Influencer Marketing Committee and marks a significant step in […]

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]]> Top 10 predictions for the MENA media industry in 2025 https://campaignme.com/top-10-predictions-for-the-mena-media-industry-in-2025/ Thu, 09 Jan 2025 14:05:44 +0000 https://campaignme.com/?p=94539 The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviours. From surging media investments to the consolidation of industry giants, 2025 is shaping up to be a pivotal year. Here’s a deep dive into the top 10 predictions that will define the MENA media landscape in […]

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]]> The year ahead for the region’s media sector https://campaignme.com/the-year-ahead-for-media/ Tue, 02 Jan 2024 06:24:51 +0000 https://campaignme.com/?p=74210 For the upcoming year: Saudi media scene is getting stronger with three major groups taking hold MBC will go public, listing 10 per cent of its shares. They won’t distribute dividends, indicating a focus on reinvesting in their operations. Expect to see more M&A activities by the end of the year. MBC will launch its […]

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]]> 12 Predictions For The MENA Media Industry In 2022, by Augustus Media’s Richard Fitzgerald https://campaignme.com/12-predictions-for-the-mena-media-industry-in-2022-by-augustus-medias-richard-fitzgerald/ Tue, 11 Jan 2022 11:00:02 +0000 https://campaignme.com/?p=44224 With the development of Dubai, a media capital, post-pandemic, Augustus Media CEO and Founder, Richard Fitzgerald shared 2022 predictions in line with the growing region and world of modern media.  The global investment in streaming content will spill over to the Middle East The main US streaming companies plan to spend $115 billion on content […]

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