Meltwater Archives - Campaign Middle East

Personas to purchase: We Are Social reveals 5 behavioural shifts in UAE, Saudi Arabia

Anup Oommen — Fri, 23 Jan 2026 11:19:57 +0000

We Are Social, a socially-led creative agency and a global leader in media, social and consumer intelligence, released the 2026 UAE and Saudi Arabia editions of its Global Digital Reports at an event titled Speed, Spend and Social held at the Asia Asia The Palm restaurant in Dubai on 22 January 2026. Published as part […]

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Beyond the ‘Arabic Audience’: Why GCC marketing demands hyper-localisation

Anup Oommen — Wed, 03 Sep 2025 03:40:28 +0000

The annual Global Digital Report from We Are Social and Meltwater, along with the mid-year Statshot, provides a detailed picture of how people worldwide connect and behave online. Using data from partners such as GWI and Statista and with analysis by Simon Kemp, it reveals significant regional differences in internet use, including in the GCC, […]

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What’s the world’s favourite social media app?

Ishwari Khatu — Fri, 02 Feb 2024 10:00:50 +0000

Instagram is the world’s favourite social platform, according to a report released by creative agency We Are Social and media intelligence company Meltwater. The app took over the position from last year’s favourite, WhatsApp. The report Digital 2024 found that 15 per cent of internet users between the ages of 16 and 64 consider Instagram […]

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The secret sauce to connecting with your target audience

Ishwari Khatu — Fri, 19 Jan 2024 11:41:14 +0000

Diving into the wild wild west of social media, where trends evolve at the speed of a double tap and attention spans are as fleeting as a 15-second TikTok video, brands are on a quest for the ‘secret sauce’ to stand out from their peers and connect with their target audience. Enter influencer marketing It […]

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Influencer marketing is thriving, according to report by Meltwater

Sofia Serrano — Fri, 27 May 2022 07:59:42 +0000

Meltwater, a media monitoring and social media analytics provider, has reported a significant growth in influencer marketing, noting an increase in sponsored posts by 26.7 per cent. According to the recent report, influencers shared over 3,798,505 sponsored posts, along with a 33 per cent increase in sponsored stories, with an average of 16 stories per […]

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Journey of the Expo 2020 Dubai, a summary by Meltwater

Sofia Serrano — Mon, 18 Apr 2022 06:54:47 +0000

The Expo 2020 Dubai comes to an end, marking a memorable experience for not just the residents of the UAE, but visitors from around the world – including political leaders, heads of state, royal family members, and global celebrities. The first World Expo of the Middle East, North Africa, and South Asia (MENASA) region has […]

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Meltwater releases ‘Influencer Marketing in a New World’ report

Sofia Serrano — Thu, 10 Feb 2022 06:17:35 +0000

According to a report by Meltwater, titled “Influencer Marketing in a New World”, a new genre of video content has emerged on TikTok, where financially savvy Creators share advice in short, yet engaging TikTok videos. The report says that this market has some serious popularity with the hashtag #stocktok generating 1.8B views on TikTok. This […]

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NFTs: Is Winter Coming? By Meltwater’s Zubair Timol

Sofia Serrano — Tue, 02 Nov 2021 08:56:06 +0000

NFTs have been an increasingly hot topic over the course of the last year with everybody from crypto enthusiasts to art collectors learning about these non-fungible tokens. For those of you who aren’t yet familiar with this phenomenon – these NFTs are digital assets that can be traded online via cryptocurrencies and are just like […]

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Dogecoin’s Rally: A Social Media Prophecy? By Meltwater’s Zubair Timol

Sofia Serrano — Thu, 01 Apr 2021 08:08:21 +0000

Meme culture is an interesting offshoot of modern technology – affecting everything from daily references among friends to social media campaigns and new colloquialisms. If you’d have asked anyone ten years ago whether the musings of internet creatives would impact the very core of how society functions, the likely answer would be “no”. And yet […]

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ArabyAds Publishes Its Annual Marketing Report in Partnership with Meltwater

Nadeem Quraishi — Wed, 22 Apr 2020 08:30:55 +0000

ArabyAds has released its annual marketing report covering digital marketing insights about the MENA region in partnership with the leading social media listening tool, Meltwater. The findings, covering digital insights and data of 2019, have been gathered and published by ArabyAds, a Dubai-based advertising intelligence platform that specializes in performance marketing and risk-free marketing and […]

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