Megan French-Ritsch Archives - Campaign Middle East https://campaignme.com/tag/megan-french-ritsch/ Wed, 13 Aug 2025 06:36:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Megan French-Ritsch Archives - Campaign Middle East https://campaignme.com/tag/megan-french-ritsch/ 32 32 Agency of the Year Middle East reveals additions to 2025 jury https://campaignme.com/agency-of-the-year-middle-east-reveals-additions-to-2025-jury/ Tue, 12 Aug 2025 06:54:28 +0000 https://campaignme.com/?p=106147 Campaign Middle East is proud to announce the second batch of judges for its Agency of the Year Middle East 2025 awards jury, adding eleven brand marketers to the set. The jury for the Awards is made up of client-side marketers, who are tasked with meticulously reviewing case submissions across more than 30 industry specific […]

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]]> A balancing act that tourism cannot afford to get wrong https://campaignme.com/a-balancing-act-that-tourism-cannot-afford-to-get-wrong/ Thu, 29 May 2025 11:29:02 +0000 https://campaignme.com/?p=103073 In today’s travel and tourism sector, particularly in the Middle East, we stand at a pivotal crossroads. Our region is pioneering some of the world’s most ambitious tourism gigaprojects, designed to drive economic diversification and align with the United Nations Sustainable Development Goals (SDGs), also known as the Global Goals. Yet amid this transformation, many […]

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]]> CMO Barometer: Marketers delve into AI, EQ and ‘the dichotomy of marketing’ https://campaignme.com/cmo-barometer-marketers-delve-into-ai-eq-and-the-dichotomy-of-marketing/ Mon, 07 Apr 2025 04:30:32 +0000 https://campaignme.com/?p=99184 Marketers have stated that artificial intelligence (AI), emotional intelligence within leadership, as well as marketing craft: finding the balance between short-term performance metrics and long-term brand-building remain their top areas of focus, according to the latest CMO Barometer research released in March 2025. The CMO Barometer is an annual study that surveys top marketers and […]

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