MediaVest Archives - Campaign Middle East

Top 10 Pitches 2016

Campaign Staff — Wed, 21 Dec 2016 05:10:29 +0000

1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]

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Campaign graduates 2016: Aleesha Sayyed

Campaign Staff — Sun, 28 Aug 2016 11:51:58 +0000

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. Age: 25 Degree: MBA in Marketing & Finance, BIMHRD, India, 2014 Position: Media executive, Mediavest “You have to be a hybrid” is what I keep hearing from people in the industry; and it’s true. […]

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Whatever next?

Austyn Allison — Sun, 28 Aug 2016 08:35:58 +0000

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

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MediaVest adds Wrigley brands to portfolio

Campaign Staff — Thu, 18 Sep 2014 12:14:51 +0000

Media agency for Mars will now handle all Wrigley brands. The account moves from OMD. Starcom MediaVest Group (SMG) agency MediaVest has been awarded the media planning and buying duties for Wrigley across MENA following a business review. The account was previously with OMD. MediaVest, which has handled media planning and buying for Mars, will […]

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Regional MediaVest role for Tarek Daouk

Campaign Staff — Sun, 14 Oct 2012 04:36:38 +0000

Starcom MediaVest Group has named Tarek Daouk regional managing director of MediaVest MENA. Daouk will spearhead MediaVest’s leadership across the region and has been tasked with further growing the agency’s network. He will also continue as chief content and innovation officer of SMG. The appointment is part of SMG’s strategy to consolidate MediaVest’s operations and […]

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MediaVest lands Emirates NBD media account

Campaign Staff — Sun, 22 Jan 2012 04:59:41 +0000

MediaVest has won the media brief for Emirates NBD following an agency review that was called at the tail end of last year. Emirates NBD is the UAE’s biggest lender and the account covers both online and offline planning and buying across the Middle East. The incumbent on the account was MEC. Vikram Krishna, head […]

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