Mediaplus Middle East Archives - Campaign Middle East https://campaignme.com/tag/mediaplus-middle-east/ Tue, 05 May 2026 06:17:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Mediaplus Middle East Archives - Campaign Middle East https://campaignme.com/tag/mediaplus-middle-east/ 32 32 Cannes Lions picks 26 jurors from the MENA region for 2026 awards https://campaignme.com/cannes-lions-picks-26-jurors-from-the-mena-region-for-2026-awards/ Fri, 17 Apr 2026 05:30:34 +0000 https://campaignme.com/?p=120676 The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has revealed The Cannes Lions Awards Jury line-up for this year’s festival, including 26 jurors from the MENA region, up from 22 jurors chosen in 2025. This exceptional group of global experts – which includes leaders whose remit covers the MENA region – will […]

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]]> Are media agencies struggling to find qualified talent? https://campaignme.com/are-media-agencies-struggling-to-find-qualified-talent/ Thu, 05 Mar 2026 07:36:16 +0000 https://campaignme.com/?p=117288 The media landscape across the region has become more data-led, with agencies and brands moving to a greater focus on performance and AI-driven planning. With the shift comes a greater need for talent in media agencies with the right digital expertise. Campaign Middle East asked industry experts: Are media agencies in the Middle East still […]

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]]> Serviceplan Group Middle East appoints Varun Kohli as CFO https://campaignme.com/serviceplan-group-middle-east-appoints-varun-kohli-as-cfo/ Tue, 11 Nov 2025 08:15:14 +0000 https://campaignme.com/?p=111646 Serviceplan Group Middle East has appointed Varun Kohli as Chief Financial Officer (CFO) for the region. With more than 20 years of experience in the communications and finance industries, Kohli brings a wealth of expertise in financial leadership, business operations, and strategic growth. Before joining Serviceplan, he held senior roles at leading global advertising and […]

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]]> Rally Jameel shows Saudi Arabia’s strides in empowerment across the globe https://campaignme.com/rally-jameel-shows-saudi-arabias-strides-in-empowerment-across-the-globe/ Wed, 30 Jul 2025 06:33:51 +0000 https://campaignme.com/?p=106093 Jameel Motorsport – part of Abdul Latif Jameel Motors, the authorised distributor of Toyota vehicles in Saudi Arabia since 1955 – has captured global attention through its international media campaign showcasing Rally Jameel, the first women-only navigational rally in the Middle East. Leveraging prime advertising locations worldwide, the Rally Jameel ‘Driven By Her’ campaign emphasised […]

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]]> Has the industry gone too far in favour of performance marketing? https://campaignme.com/has-the-industry-gone-too-far-in-favour-of-performance-marketing/ Thu, 19 Jun 2025 07:55:22 +0000 https://campaignme.com/?p=104040 In today’s results-driven environment, performance marketing has become the dominant force behind many regional media strategies. As marketing budgets tighten and ROI becomes the leading metric in every boardroom, the question arises: Are we over-rotating towards performance marketing and sidelining brand in the regional industry? We posed this question to a cross-section of regional industry […]

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]]> Campaign releases first bilingual Saudi Report with April issue https://campaignme.com/campaign-releases-first-bilingual-saudi-report-with-april-issue/ Thu, 01 May 2025 12:26:27 +0000 https://campaignme.com/?p=101574 In a first for the brand, Campaign Middle East has released its inaugural bilingual edition with the launch of the Saudi Arabia Report 2025, a dedicated supplement accompanying the April 2025 issue. This marks the magazine’s first inclusion of Arabic-language content in its 16-year history. The Saudi Arabia Report 2025 brings together the voices driving […]

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]]> Mediaplus appoints Mayur Salian as Associate Digital Director https://campaignme.com/mediaplus-appoints-mayur-salian-as-associate-digital-director/ Tue, 26 Nov 2024 15:29:03 +0000 https://campaignme.com/?p=92766 Mediaplus Middle East, part of the Serviceplan Group, has named Mayur Salian as its new Associate Digital Director. The newly established role, based in the Dubai office, reflects the agency’s commitment to strengthening its digital capabilities and supporting its growth plans in the region. With more than 15 years of experience in digital media management, […]

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]]> Mediaplus wins Bosch media account for key Middle East markets https://campaignme.com/mediaplus-wins-bosch-media-account-for-key-middle-east-markets/ Mon, 14 Oct 2024 05:00:03 +0000 https://campaignme.com/?p=90973 Global independent media agency Mediaplus, which is a part of Serviceplan Group, has successfully won the global media account pitch for the technology and services giant Bosch. The agency will now oversee media strategy, planning, and purchasing for ten different Bosch business units. The account spans 38 countries across Europe, Australia, Asia, Africa, and the […]

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]]> Carol Matta joins Mediaplus Middle East as Growth Director https://campaignme.com/carol-matta-joins-mediaplus-middle-east-as-growth-director/ Mon, 05 Feb 2024 11:52:33 +0000 https://campaignme.com/?p=75962 Serviceplan Group Middle East has increased its revenue by 30 per cent in the past business year and has gained momentum with the addition of Carol Matta, Growth Director to the Mediaplus team.  She is set to collaborate with the team, steered by Managing Partner Azhar Siddiqui, to chart a path for growth and further expansion […]

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]]> OTT is the new global influencer https://campaignme.com/ott-is-the-new-global-influencer/ Tue, 16 May 2023 06:00:31 +0000 https://campaignme.com/?p=61902 Over-the-top (OTT) platforms are trending and preferred by a lot of people around the world. During the pandemic, when industries were struggling to survive, the OTT industry bloomed. Due to the large variety of entertainment only a few clicks away, people flocked to OTT platforms on their preferred devices and usage increased dramatically. By the […]

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