media strategy Archives - Campaign Middle East https://campaignme.com/tag/media-strategy/ Tue, 19 May 2026 11:33:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png media strategy Archives - Campaign Middle East https://campaignme.com/tag/media-strategy/ 32 32 Saudi Report 2026: A market with a different brief https://campaignme.com/saudi-report-2026-a-market-with-a-different-demand-brief/ Tue, 19 May 2026 11:33:11 +0000 https://campaignme.com/?p=122227 Saudi Arabia has given marketing a far bigger role than most markets ever do. Usually, people already understand the product, the habit exists and the demand is waiting to be won. The challenge for brands is straightforward: differentiate, stay visible and convert better than the competition. In Saudi Arabia, the job is not only to […]

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]]> Publicis Media Middle East appoints Maya Bou Ajram as CSO https://campaignme.com/publicis-media-middle-east-appoints-maya-bou-ajram-as-chief-strategy-officer/ Mon, 11 May 2026 13:55:09 +0000 https://campaignme.com/?p=121824 Publicis Media Middle East has appointed Maya Bou Ajram as Chief Strategy Officer. In this role, Ajram has been tasked to define and drive the media strategy agenda across all Publicis Media brands and markets in the region, bringing cohesive end-to-end strategic solutions to clients across the board. Tony Wazen, CEO, Publicis Media Middle East […]

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]]> Gargash Auto appoints iProspect as agency of record to power next phase of growth in the UAE https://campaignme.com/gargash-auto-appoints-iprospect-to-power-next-phase-of-growth-in-the-uae/ Mon, 06 Apr 2026 07:35:35 +0000 https://campaignme.com/?p=118626 iProspect, a dentsu company, has been appointed as media agency partner for Gargash Auto, a key division of one the UAE’s longest-established business enterprises, following a competitive pitch process. iProspect was selected for its ability to translate audience insight and innovation into measurable business outcomes. Under the new partnership, iProspect will lead digital and out-of-home […]

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]]> Lynqor launches in the UAE with AI-powered orchestration model to tackle fragmentation https://campaignme.com/lynqor-launches-in-the-uae-with-ai-powered-orchestration-model-to-tackle-fragmentation/ Wed, 25 Mar 2026 12:10:39 +0000 https://campaignme.com/?p=118124 Lynqor – a marketing orchestration company that designs and operates integrated marketing systems – has launched in the UAE with an AI-powered orchestration model aimed to tackle marketing fragmentation. Founded by Kerem Emre Akarlar, Founder and CEO of Lynqor, a senior marketing and business leader with more than 20 years of experience across MENAT, the […]

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]]> Expo 2030 Riyadh appoints OMD MENA as lead media agency after competitive pitch https://campaignme.com/expo-2030-riyadh-appoints-omd-mena-as-lead-media-agency-after-competitive-pitch/ Thu, 12 Mar 2026 12:20:19 +0000 https://campaignme.com/?p=117659 Expo 2030 Riyadh, the official World Expo to be hosted in Riyadh, Kingdom of Saudi Arabia, has appointed Omnicom Media agency OMD MENA as its lead media agency. A landmark global event designed to be one of the world’s most ambitious platforms for international cooperation, innovation and sustainable development, Expo 2030 Riyadh sits at the […]

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]]> Al-Arabia’s programmatic launch: Automation meets scale https://campaignme.com/al-arabias-programmatic-launch-automation-meets-scale/ Tue, 28 Oct 2025 07:16:15 +0000 https://campaignme.com/?p=110900 For years, advertisers in our region have experimented with programmatic out-of-home (OOH), but without scale, it has remained on the margins of media plans. Over the past decade, Al-Arabia has transformed from a static OOH media owner into a digital-first company, with 100 per cent of our network now digital. This global-scale advancement positions the […]

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]]> Mediaplus wins Bosch media account for key Middle East markets https://campaignme.com/mediaplus-wins-bosch-media-account-for-key-middle-east-markets/ Mon, 14 Oct 2024 05:00:03 +0000 https://campaignme.com/?p=90973 Global independent media agency Mediaplus, which is a part of Serviceplan Group, has successfully won the global media account pitch for the technology and services giant Bosch. The agency will now oversee media strategy, planning, and purchasing for ten different Bosch business units. The account spans 38 countries across Europe, Australia, Asia, Africa, and the […]

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]]> Abu Dhabi Crown Prince launches new media strategy https://campaignme.com/abu-dhabi-crown-prince-launches-new-media-strategy/ Wed, 20 Sep 2023 09:00:41 +0000 https://campaignme.com/?p=68794 His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council has launched a new vision and strategy for Abu Dhabi Media Network. The strategy will be in place across the all the network’s broadcast, digital and print media platforms. The new media network […]

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]]> The rise of the #Gentleminions – by Amplify’s Ruby Ktori https://campaignme.com/the-rise-of-the-gentleminions-by-amplifys-ruby-ktori/ Fri, 22 Jul 2022 08:57:56 +0000 https://campaignme.com/?p=51559 By Ruby Ktori, creative strategist, Amplify This month, Minions: Rise of Gru hit the box office, raking in more than $125m in ticket sales, obliterating previous records for Fourth of July releases – and its creators have Gen Z to thank for its success, with a surprising 34% of viewers landing in the 13- to 17-year-old age […]

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]]> Marketing through volatility – Lessons from the most awarded work of 2020 by WARC Rankings https://campaignme.com/marketing-through-volatility-lessons-from-the-most-awarded-work-of-2020-by-warc-rankings/ Mon, 19 Apr 2021 09:55:08 +0000 https://campaignme.com/?p=35169 WARC has released Marketing Through Volatility, a series of reports compiled using the WARC Rankings proprietary methodology. The studies uncover the insights behind some of the world’s most awarded campaigns of 2020 for creativity, media and effectiveness, as well as the strategies of brands that were notable in their response to the volatility of the […]

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