media planning Archives - Campaign Middle East https://campaignme.com/tag/media-planning/ Wed, 10 Jun 2026 12:02:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png media planning Archives - Campaign Middle East https://campaignme.com/tag/media-planning/ 32 32 Spent 13 years buying OOH. Then I crossed the floor and sold it. Here’s what nobody tells you. https://campaignme.com/spent-13-years-buying-ooh-then-i-crossed-the-floor-and-sold-it-heres-what-nobody-tells-you/ Wed, 10 Jun 2026 08:16:26 +0000 https://campaignme.com/?p=123208 Most people in media spend a career on one side of the transaction. They become very good at it. They develop instincts, relationships, and a worldview that makes complete sense — from where they’re standing. The problem is that the person on the other side of the table has a completely different worldview. And as […]

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]]> Elevating the impact of creative in the retail media discussion https://campaignme.com/elevating-the-impact-of-creative-in-the-retail-media-discussion/ Fri, 22 May 2026 10:47:22 +0000 https://campaignme.com/?p=122407 In retail and shopper marketing, one thing that has always stayed true is the value in understanding shopper mindset. As retail media continues to evolve at pace across the region, and globally, it feels more important than ever. We’ve made huge strides in recent years, the sophistication around targeting, retailer data, measurement, and media planning […]

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]]> Industry Snapshot: Meaningful media planning https://campaignme.com/industry-snapshot-meaningful-media-planning/ Fri, 13 Mar 2026 09:42:27 +0000 https://campaignme.com/?p=117759 In this Industry Snapshot, 5th Element’s Muneef Khan explains how the agency has moved from buying audiences to buying moments and why this is significant to media planning in the region as a whole. What does meaningful media planning and investment look like in 2026, and how has that definition evolved over the past year? […]

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]]> Expo 2030 Riyadh appoints OMD MENA as lead media agency after competitive pitch https://campaignme.com/expo-2030-riyadh-appoints-omd-mena-as-lead-media-agency-after-competitive-pitch/ Thu, 12 Mar 2026 12:20:19 +0000 https://campaignme.com/?p=117659 Expo 2030 Riyadh, the official World Expo to be hosted in Riyadh, Kingdom of Saudi Arabia, has appointed Omnicom Media agency OMD MENA as its lead media agency. A landmark global event designed to be one of the world’s most ambitious platforms for international cooperation, innovation and sustainable development, Expo 2030 Riyadh sits at the […]

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]]> Seedtag rolls out Liz Agent to bring conversational AI to media strategy https://campaignme.com/seedtag-rolls-out-liz-agent-to-bring-conversational-ai-to-media-strategy/ Wed, 11 Mar 2026 12:02:56 +0000 https://campaignme.com/?p=117635 Neuro-contextual advertising company Seedtag has launched its new product, Liz Agent, an agentic AI platform designed to optimise media planning and campaign activation for brands and agencies. The Liz Agent is an end-to-end consultant that uses Seedtag’s neuro-contextual data to give campaigns more depth and personalisation by finding real-time insights, advanced audience mapping, and in-depth […]

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]]> When agentic AI runs the marketing funnel https://campaignme.com/when-agentic-ai-runs-the-marketing-funnel/ Wed, 11 Mar 2026 08:00:00 +0000 https://campaignme.com/?p=117619 The most competitive marketing moments are won before they begin. Budgets are approved. Briefs are written. And yet, year after year, teams spend their highest-stakes windows scrambling. Not because they were unprepared in theory. Because their operating model was never built to move at the speed the moment demands. The brands that win are not […]

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]]> Industry Snapshot: new rules of meaningful media planning https://campaignme.com/industry-snapshot-new-rules-of-meaningful-media-planning/ Fri, 06 Mar 2026 08:25:54 +0000 https://campaignme.com/?p=117411 Carat’s Fiona Black shares how media planning is shifting toward relevance, accountability and strategic judgement in an increasingly automated ecosystem. What does meaningful media planning and investment look like in 2026, and how has that definition evolved over the past year? In 2026, meaningful media planning is about making deliberate choices and standing behind them. […]

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]]> From tools to teammates https://campaignme.com/from-tools-to-teammates/ Wed, 04 Mar 2026 11:02:06 +0000 https://campaignme.com/?p=117233 Artificial intelligence (AI) has become a key element of several business workflows, but in my experience, when it comes to marketing, it has always been on the edge. Agreed, it helps automate reports, analyse campaign data and even generate assets such as headlines, copy and creatives – but is the adoption as high as the […]

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]]> The role of agentic AI in neuro-contextual advertising https://campaignme.com/the-role-of-agentic-ai-in-neuro-contextual-advertising/ Wed, 04 Mar 2026 10:00:55 +0000 https://campaignme.com/?p=117220 Across the GCC, digital consumption continues to accelerate, from premium streaming and social platforms to online news and long-form content. At the same time, advertisers face rising pressure to operate faster, smarter and more responsibly. In markets like Saudi Arabia and the UAE, more than 80 per cent of organisations feel urgency to adopt AI […]

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]]> Seddiqi Holding appoints iProspect as digital media agency of record https://campaignme.com/seddiqi-holding-appoints-iprospect-as-digital-media-agency-of-record/ Wed, 03 Dec 2025 05:31:49 +0000 https://campaignme.com/?p=112647 iProspect, a dentsu company, has been selected as the digital media agency of record for Seddiqi Holding, the Middle East’s leading retailer for luxury timepieces and jewellery. Following a competitive pitch, the appointment marks a new strategic partnership spanning the UAE, Saudi Arabia and Kuwait, with iProspect tasked with leading digital strategy, media planning and […]

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