media performance Archives - Campaign Middle East https://campaignme.com/tag/media-performance/ Thu, 05 Mar 2026 08:32:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png media performance Archives - Campaign Middle East https://campaignme.com/tag/media-performance/ 32 32 ‘Create Your Own Rom-Com Moment’: Fnp.ae reveals strategy behind Valentine’s campaign https://campaignme.com/create-your-own-rom-com-moment-fnp-ae-reveals-strategy-behind-valentines-campaign/ Thu, 05 Mar 2026 08:15:09 +0000 https://campaignme.com/?p=117265 Fnp.ae, an online flower and gift delivery brand in the UAE, has revealed the strategy behind the success of its ‘Create Your Own Rom-Com Moment’ campaign, which marked Valentine’s Day and went live through the month of February across the UAE. The campaign was rolled out across digital-out-of-home (DOOH) billboards, print media, digital screens, social […]

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]]> How analytics is reshaping destination marketing https://campaignme.com/how-analytics-is-reshaping-destination-marketing/ Mon, 16 Jun 2025 09:15:50 +0000 https://campaignme.com/?p=103832 In today’s hyper-competitive global tourism landscape, destination can no longer rely solely on intuition or traditional marketing approaches. The tourism industry has entered an era when data-driven decision making isn’t just advantageous; it’s essential for sustainable growth and market differentiation. At the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), we’ve witnessed […]

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]]> Majid Al Futtaim’s Precision Media, Publicis Media forge AI-powered partnership https://campaignme.com/majid-al-futtaims-precision-media-and-publicis-media-forge-ai-powered-partnership/ Tue, 03 Jun 2025 08:20:09 +0000 https://campaignme.com/?p=103291 Majid Al Futtaim’s dedicated retail media network, Precision Media, has revealed a strategic partnership with Publicis Media Middle East, which aims to deliver a full suite of AI-powered omnichannel solutions, leveraging data-driven targeting and closed-loop measurement. The partnership will allow brands to reach high-intent shoppers while leveraging past shopping behaviours with targeted, relevant messaging which […]

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]]> Rotana Group partners with MRC and adopts KSA TAM tool https://campaignme.com/rotana-group-partners-with-mrc-and-adopts-ksa-tam-tool/ Mon, 06 Jan 2025 13:27:13 +0000 https://campaignme.com/?p=94408 Rotana Group, one of the region’s leading media companies, has partnered with the Media Rating Company (MRC), which will see Rotana Group adopting of the KSA TAM system, a tool for audience measurement and media performance analysis. The KSA TAM system is a data integration solution that provides granular insights into audience behaviour. The system […]

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