media landscape Archives - Campaign Middle East https://campaignme.com/tag/media-landscape/ Fri, 10 Apr 2026 07:23:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png media landscape Archives - Campaign Middle East https://campaignme.com/tag/media-landscape/ 32 32 Standing out from the sea of sameness https://campaignme.com/standing-out-from-the-sea-of-sameness/ Fri, 10 Apr 2026 05:00:03 +0000 https://campaignme.com/?p=120280 We are entering what many have started calling the era of artificial intelligence (AI) slop and a sea of sameness. A world where AI allows brands to produce marketing faster, cheaper and in far greater volumes than ever before. Campaign visuals appear in seconds. Copy can be generated endlessly. Entire content calendars can be built […]

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]]> Podcast: CNN’s Becky Anderson, CNN Academy’s Alireza Hajihosseini on trust, truth, credibility and human storytelling https://campaignme.com/podcast-cnns-becky-anderson-cnn-academys-alireza-hajihosseini-on-trust-truth-credibility-and-human-storytelling/ Thu, 27 Nov 2025 13:45:00 +0000 https://campaignme.com/?p=112491   The latest episode of Campaign Middle East‘s ‘On The Record’ podcast was shot in the studio of CNN’s Emmy-award winning ‘Connect the World’ show in Abu Dhabi with the show’s host Becky Anderson, Managing Editor, CNN Abu Dhabi, as well as Alireza Hajihosseini, Deputy Bureau Chief, CNN Abu Dhabi and Director of CNN Academy. […]

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]]> The MENA Power List 2025: MMG’s James Bicknell https://campaignme.com/the-mena-power-list-2025-mmgs-james-bicknell/ Wed, 08 Oct 2025 09:35:31 +0000 https://campaignme.com/?p=109944 Title: Group Chief Executive Officer, Multiply Media Group (MMG) Years in the role: 16 years Years in the industry: 24 years Years in the Middle East region: 21 years Power Essay: Built for creativity – shaping media experiences with purpose and clarity The rise of artificial intelligence (AI) and breakthrough technologies is reshaping how we plan, manage and […]

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]]> BLJ Worldwide launches BLJ Insights + Strategy media intelligence division https://campaignme.com/blj-worldwide-launches-blj-insights-strategy-media-intelligence-division/ Mon, 15 Sep 2025 11:24:11 +0000 https://campaignme.com/?p=108597 BLJ Worldwide, one of Qatar’s leading public relations and communications agencies, has launched its new media intelligence division: BLJ Insights + Strategy. Designed to meet the growing demand for real-time, data-driven insights across traditional and social media, BLJ Insights + Strategy offers clients strategic counsel, while helping them navigate the increasingly complex media landscape with […]

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]]> WPP Media forecasts 8 per cent growth for MENA ad market in 2025 https://campaignme.com/wpp-media-forecasts-8-per-cent-growth-for-mena-ad-market-in-2025/ Tue, 26 Aug 2025 08:00:09 +0000 https://campaignme.com/?p=107130 The Middle East and North Africa (MENA) advertising market is projected to grow by 8 per cent in 2025, reaching a total revenue of $6.3bn, according to the latest This Year, Next Year 2025 Mid-Year MENA Forecast from WPP Media.  While this indicates continued expansion, it also signals a moderation from the double-digit gains seen […]

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]]> The engagement shift: How search is reshaping the media landscape https://campaignme.com/the-engagement-shift-how-search-is-reshaping-the-media-landscape/ Tue, 01 Jul 2025 12:40:32 +0000 https://campaignme.com/?p=104658 The role of search is undergoing a profound evolution, reshaping how audiences discover, access, and engage with content. From trending TikTok videos to AI-curated news summaries, search behaviour is now central to how people navigate and consume media. It is not only influencing what people see, but also how they interact with brands, publishers and […]

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]]> Campaign Breakfast Briefing: Leaders reach a consensus on critical marketing strategies https://campaignme.com/campaign-breakfast-briefing-leaders-reach-a-consensus-on-critical-marketing-strategies/ Thu, 29 May 2025 14:00:14 +0000 https://campaignme.com/?p=103098 Campaign Middle East has successfully concluded its third event of the year – Campaign Breakfast Briefing: Marketing Strategies 2025 – which witnessed a room full of client-side marketers, agency and adtech leaders reaching a consensus to get back to the fundamentals of curiosity, creativity, consumer-first mindsets and cold hard business outcomes at the Grand Plaza Mövenpick […]

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]]> The media landscape is ‘evolving with purpose’ https://campaignme.com/the-media-landscape-is-evolving-with-purpose/ Mon, 28 Oct 2024 11:30:56 +0000 https://campaignme.com/?p=91509 Out-of-home (OOH) advertising has become an integral thread in the fabric of our daily lives, quietly weaving its way into the spaces we occupy in an unnoticeable manner until its influence becomes undeniable. In a world consumed by endless digital noise, OOH stands out as an un-skippable, unmissable, and inescapable medium. Unlike digital ads, which […]

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]]> AI is transforming how – not what – content is created https://campaignme.com/ai-is-transforming-how-not-what-content-is-created/ Fri, 11 Oct 2024 13:03:00 +0000 https://campaignme.com/?p=90952 It seems far-fetched that a technology struggling to spell ‘strawberry’ will reshape the media landscape, but as savvy professionals already know, artificial intelligence (AI) systems nevertheless have a profound influence on the way we work. The Middle East’s media and entertainment sector is an AED 151bn  market where the paradigm shift in post-pandemic consumer behaviours […]

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]]> Publicis Groupe set to acquire influencer marketing platform Influential https://campaignme.com/publicis-groupe-set-to-acquire-influencer-marketing-platform-influential/ Fri, 26 Jul 2024 07:33:39 +0000 https://campaignme.com/?p=87701 Publicis Groupe has revealed that it has entered into a definitive agreement to acquire Influential, an influencer marketing agency and platform, which connects brands to audiences by developing, deploying, and optimising creator-driven digital campaigns. Influential has a proprietary AI-powered technology platform with over 100 billion data points, coupled with its network of over 3.5 million […]

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