media investments Archives - Campaign Middle East https://campaignme.com/tag/media-investments/ Mon, 11 May 2026 19:19:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png media investments Archives - Campaign Middle East https://campaignme.com/tag/media-investments/ 32 32 Saudi Report 2026: When words aren’t enough https://campaignme.com/saudi-report-2026-when-words-arent-enough/ Tue, 12 May 2026 06:00:19 +0000 https://campaignme.com/?p=121853 In times of uncertainty, brands in Saudi Arabia and across the Middle East region tend to respond in one of two ways: they either go quiet, waiting for clarity, or they return quickly, filling the space with activity, offers and messaging to regain momentum. Neither approach works for long. When the environment is shifting – […]

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]]> Platformance, UM MENAT campaign achieve 60% uplift in transactions with RADIUS https://campaignme.com/platformance-um-menat-campaign-achieve-60-uplift-in-transactions/ Mon, 27 Apr 2026 07:29:50 +0000 https://campaignme.com/?p=121082 Platformance has revealed details about a platform co-developed with MCN’s UM and a global FMCG and health brand in a live campaign environment, helping shape its optimisation, report and insight capabilities. The platform aimed to address a highly fragmented retail media ecosystem, where retailers, advertisers and media agencies often operate across disconnected platforms, inconsistent reporting […]

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]]> The MENA Power List 2025: Omnicom Media Group MENA’s Wissam Najjar https://campaignme.com/the-mena-power-list-2025-omnicom-media-group-menas-wissam-najjar/ Mon, 06 Oct 2025 10:00:37 +0000 https://campaignme.com/?p=109830 Title: Chief Operating Officer, Omnicom Media Group MENA Years in the role: 4 years Years in the industry: 24 years Years in the middle east region: Born and raised Other roles / board memberships: Board Member, ABG UAE Power Essay: Soft power, hard economics – media as a national growth engine Advertising has moved far […]

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]]> Saudi Arabia’s PIF acquires 54 per cent majority stake in MBC Group for $1.99bn https://campaignme.com/saudi-arabias-pif-acquires-54-per-cent-majority-stake-in-mbc-group-for-1-99bn/ Fri, 19 Sep 2025 07:19:25 +0000 https://campaignme.com/?p=108845 The Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund, has acquired a 54 per cent stake in Saudi stock exchange (Tadawul)-listed MBC Group, a leading media and entertainment conglomerate in the Middle East and North Africa (MENA) region, through a private transaction with Istedamah Holding Company. Istedamah Holding Company, a subsidiary of the Saudi […]

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]]> Should marketers amplify investments in gaming opportunities? https://campaignme.com/should-marketers-amplify-investments-in-gaming-opportunities/ Tue, 22 Oct 2024 05:45:42 +0000 https://campaignme.com/?p=91292 Non-gaming media investment witnessed a rebound in the first half of 2024, as the economy recovered and budgets for mobile advertising increased 18 per cent year-over-year, with 60 per cent of the top 20 media sources experiencing gains. To help marketers enjoy the fruits of a recovering economy, the 17th AppsFlyer Performance Index, which has been […]

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