media investment Archives - Campaign Middle East

Flick Global brings a new vision to Syria

Hiba Faisal — Thu, 18 Jun 2026 09:47:45 +0000

Flick Global, in partnership with the Arab Advertising Organisation, is pleased to announce the expansion of its investment activities in Syria through a new initiative aimed at developing the country’s outdoor advertising sector and enhancing the visual landscape across key strategic locations. The initiative will focus on major locations, including Damascus International Airport Road and […]

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Spent 13 years buying OOH. Then I crossed the floor and sold it. Here’s what nobody tells you.

Hiba Faisal — Wed, 10 Jun 2026 08:16:26 +0000

Most people in media spend a career on one side of the transaction. They become very good at it. They develop instincts, relationships, and a worldview that makes complete sense — from where they’re standing. The problem is that the person on the other side of the table has a completely different worldview. And as […]

The post Spent 13 years buying OOH. Then I crossed the floor and sold it. Here’s what nobody tells you. appeared first on Campaign Middle East.

HAVAS Middle East appoints Dejan Kutnjak as Global Account Director for Emirates

Anup Oommen — Wed, 10 Jun 2026 06:21:34 +0000

HAVAS Middle East has appointed Dejan Kutnjak as Global Account Director for Emirates, strengthening its global leadership team even as the agency continues to build a more integrated, data-led and future-facing model for one of the world’s most iconic airline brands. In his new role, Kutnjak will lead the global Emirates account across more than 70 markets, […]

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Publicis Media and talabat team up to align ads with real-time insights

Ishwari Khatu — Wed, 16 Apr 2025 11:07:47 +0000

Publicis Media Middle East and talabat have announced a new strategic partnership aimed at helping brands align media investment more closely with shopper behaviour across the MENA region. The collaboration marks the first of its kind between the media network and the regional on-demand delivery platform. Bringing together Publicis Media’s expertise in performance marketing with […]

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OOH Industry Snapshot: JCDecaux’s Bertrand Mouraille

Ishwari Khatu — Thu, 10 Nov 2022 11:00:36 +0000

1. How is JCDecaux prepared to deliver OOH campaign KPIs to brands to justify the return on their media investment? At JCDecaux, we believe that OOH media can impact consumer behaviour through all the layers of the marketing funnel. While historically it has been proven to effectively drive brand awareness and reach, targeting key […]

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To be a good client, advertisers need a clear ambition for media

Sofia Serrano — Mon, 30 Nov 2020 07:00:03 +0000

by David Indo A good client gets the best out of their agency. A good client has a trusting relationship with their media partners. A good client uses media to drive business performance. A good client is sadly rarer than it should be. Do you want to see the future? Sign up for Campaign’s Marcomms360 […]

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‘We are not buying the space; we are buying the audience’

Gokul Krishnamoorthy — Mon, 26 Jan 2015 13:16:53 +0000

Taking Campaign Middle East through a good year in office, MEC MENA’s Yves-Michel Gabay says smart procurement can be a good thing. When Yves-Michel Gabay wanted to move to an international assignment from his base at MEC in France (then Mediaedge: CIA) over nine years ago, he told his then boss. But he hadn’t guessed […]

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