media efficiency Archives - Campaign Middle East https://campaignme.com/tag/media-efficiency/ Mon, 04 Aug 2025 06:57:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png media efficiency Archives - Campaign Middle East https://campaignme.com/tag/media-efficiency/ 32 32 Do-good marketing: From aspiration to action in sustainable advertising https://campaignme.com/do-good-marketing-from-aspiration-to-action-in-sustainable-advertising/ Tue, 29 Jul 2025 06:40:29 +0000 https://campaignme.com/?p=106058 As global frameworks push for greater accountability in digital emissions, the Middle East and North Africa (MENA) region is witnessing a sharp rise in sustainable media practices, driven by innovation, demand for better quality, government mandates, and a growing awareness among brands of their carbon footprint. This momentum follows the release of the updated Ad […]

The post Do-good marketing: From aspiration to action in sustainable advertising appeared first on Campaign Middle East.

]]> The next MENA frontier: Media efficiency to carbon accountability https://campaignme.com/the-next-mena-frontier-media-efficiency-to-carbon-accountability/ Tue, 20 May 2025 04:30:04 +0000 https://campaignme.com/?p=102592 As global climate urgency converges with digital transformation, sustainable digital media is fast becoming a strategic priority, not just a CSR checkbox. In the MENA region, where rapid growth in digital consumption meets a deepening national focus on sustainability, a new wave of innovation is reshaping how brands approach media planning, measurement, and responsibility. We’ve […]

The post The next MENA frontier: Media efficiency to carbon accountability appeared first on Campaign Middle East.

]]> Volvo releases its first AI-generated film to ‘Come Back Stronger’ in Saudi Arabia https://campaignme.com/volvo-releases-its-first-ai-generated-film-to-come-back-stronger-in-saudi-arabia/ Mon, 03 Mar 2025 06:20:41 +0000 https://campaignme.com/?p=97206 Volvo has launched its first AI-generated brand film worldwide, and the first of its kind in Saudi Arabia, as part of its Come Back Stronger campaign. The campaign was launched in partnership with Electromin, Petromin’s e-mobility division; LION, the creative arm of Fast Ventures; media and marketing partner Platformance; and PR and influencer support from PR […]

The post Volvo releases its first AI-generated film to ‘Come Back Stronger’ in Saudi Arabia appeared first on Campaign Middle East.

]]>