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	<title>media and advertising Archives - Campaign Middle East</title>
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		<title>Do-good marketing: From aspiration to action in sustainable advertising</title>
		<link>https://campaignme.com/do-good-marketing-from-aspiration-to-action-in-sustainable-advertising/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 29 Jul 2025 06:40:29 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Ad fraud]]></category>
		<category><![CDATA[Andy Powell]]></category>
		<category><![CDATA[aspiration to action]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[carbon emissions]]></category>
		<category><![CDATA[carbon footprint]]></category>
		<category><![CDATA[carbon reduction]]></category>
		<category><![CDATA[Conscious Media]]></category>
		<category><![CDATA[data heavy creatives]]></category>
		<category><![CDATA[digital emissions]]></category>
		<category><![CDATA[do-good marketing]]></category>
		<category><![CDATA[global carbon dioxide emissions]]></category>
		<category><![CDATA[low-carbon marketplaces]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[media and advertising]]></category>
		<category><![CDATA[media campaigns]]></category>
		<category><![CDATA[media efficiency]]></category>
		<category><![CDATA[net-zero goals]]></category>
		<category><![CDATA[programmatic]]></category>
		<category><![CDATA[sustainable advertising]]></category>
		<category><![CDATA[sustainable media]]></category>
		<category><![CDATA[sustainable media practices]]></category>
		<category><![CDATA[Viewability]]></category>
		<category><![CDATA[wastage]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=106058</guid>

					<description><![CDATA[<p>As global frameworks push for greater accountability in digital emissions, the Middle East and North Africa (MENA) region is witnessing a sharp rise in sustainable media practices, driven by innovation, demand for better quality, government mandates, and a growing awareness among brands of their carbon footprint. This momentum follows the release of the updated Ad [&#8230;]</p>
<p>The post <a href="https://campaignme.com/do-good-marketing-from-aspiration-to-action-in-sustainable-advertising/">Do-good marketing: From aspiration to action in sustainable advertising</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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