MEA Archives - Campaign Middle East https://campaignme.com/tag/mea/ Tue, 17 Feb 2026 07:47:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png MEA Archives - Campaign Middle East https://campaignme.com/tag/mea/ 32 32 Beyond the point system: Why gamification is the new North Star for MEA marketers https://campaignme.com/beyond-the-point-system-why-gamification-is-the-new-north-star-for-mea-marketers/ Mon, 16 Feb 2026 11:42:19 +0000 https://campaignme.com/?p=116271 In the rapidly evolving marketing landscape of the Middle East and Africa (MEA), the traditional “spend-and-get” loyalty model is hitting a ceiling. As markets such as the UAE and Saudi Arabia lead the charge in digital transformation, consumers are no longer just looking for discounts—they are looking for experiences. According to Comarch’s latest industry insights, […]

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]]> Pixis announces departure of Neel Pandya https://campaignme.com/pixis-announces-departure-of-neel-pandya/ Tue, 01 Jul 2025 11:35:11 +0000 https://campaignme.com/?p=104646 Pixis has confirmed the departure of Neel Pandya, who stepped down from his role as CEO for APAC, EMEA and Global Partnerships after almost five years with the company. Pandya joined Pixis in 2020 when the company was still in its early growth phase following its Series A funding. Over the course of his tenure, […]

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]]> Middle East ad spend set to rise 8.1 per cent in 2024: report https://campaignme.com/middle-east-ad-spend-set-to-rise-8-1-per-cent-in-2024-report/ Fri, 30 Aug 2024 07:50:48 +0000 https://campaignme.com/?p=88916 Advertising spend in the Middle East is set to rise 8.1 per cent in 2024, subject to change should conflict spread beyond Gaza, a recent report by WARC revealed. Similarly, brand spend in the Middle East and Africa is currently on course to rise by 4.2 per cent to $12.6 billion this year, though fortunes […]

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]]> Optimise marketing spend with predictive marketing https://campaignme.com/optimise-marketing-spend-with-predictive-marketing/ Mon, 15 May 2023 09:02:49 +0000 https://campaignme.com/?p=61877 Companies are constantly looking for answers to questions such as ‘who are my buyers’, ‘what are they looking for at a particular time’, ‘how are they interacting with my brand’, and equally important, ‘how are their needs changing, and what do they need next’. Wouldn’t it be great if brands could read their customers’ minds […]

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]]> Comco MEA celebrates first year with major client wins https://campaignme.com/comco-mea-celebrates-first-year-with-major-client-wins/ Thu, 29 Dec 2022 11:21:25 +0000 https://campaignme.com/?p=56584 Comco Middle East & Africa (MEA), an integrated communications agency headquartered in Dubai, celebrated its first anniversary with a strong client portfolio and a growing team as it aims to introduce its unique brand of strategy-based, impact-driven and channel agnostic way of meaningful storytelling that supports overall client goals. Comco MEA has won several clients […]

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]]> HUAWEI Ads 2022 Annual Ceremony marks the next era of customer-centric and engagement-focused advertising https://campaignme.com/huawei-ads-2022-annual-ceremony-marks-the-next-era-of-customer-centric-and-engagement-focused-advertising/ Wed, 19 Oct 2022 06:00:18 +0000 https://campaignme.com/?p=54045 Huawei Ads, a leading programmatic advertising platform by Huawei, one of the world’s largest technology providers, hosted its annual event on 12 October, 2022. Through acting as a bridge to Huawei device users, Huawei Ads enables Huawei ecosystem partners to communicate vital information and provide quality services on a much-expanded scale. The prestigious Huawei Ads […]

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]]> Vice Media Group strengthens creative leadership https://campaignme.com/vice-media-group-strengthens-creative-leadership/ Mon, 17 Oct 2022 08:00:10 +0000 https://campaignme.com/?p=54013 Vice Media Group, a global multi-platform media company, and its creative agency Virtue Worldwide, have made a number of senior hires and high-profile client wins in the Middle East as part of the Group’s continued growth in the region. Tarek Khalil has been promoted to the position of regional managing director, Vice Arabia, MEA, bringing […]

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]]> Oreo helps other Oreos in need https://campaignme.com/oreo-launches-oreo-friends/ Thu, 22 Sep 2022 06:46:48 +0000 https://campaignme.com/?p=53322 Oreo has launched Oreo & Friends campaign, with the support of Saatchi and Saatchi, to drive pet adoption in the UAE. When Oreo learned that ‘Oreo’ is the 6th most popular name for black-and-white-coloured pets, according to Rover.com, it was delighted – until it learned that a growing number of Oreos are being abandoned in […]

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]]> Serviceplan Middle East announces partnership with Cequens https://campaignme.com/serviceplan-middle-east-announces-partnership-with-cequens/ Tue, 16 Aug 2022 11:55:57 +0000 https://campaignme.com/?p=52206 Serviceplan Middle East, Dubai Lynx Independent Agency of the Year and Cannes Lions Independent Network of the year, has announced a partnership with Cequens, a regional cloud communication solutions provider. The news comes as Cequens reveals plans for expansion and development strategy for 2022. With its recent headquarters move to Dubai and expansion plans into […]

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]]> Vice Media Group appoints Joseph Aquilina as senior director and head of experiential for MEA https://campaignme.com/vice-media-group-appoints-joseph-aquilina-as-senior-director-and-head-of-experiential-for-mea/ Tue, 12 Jul 2022 12:00:09 +0000 https://campaignme.com/?p=51230 Media company VICE Media Group (VMG) today announced the appointment of Joseph Aquilina as senior director and head of experiential across the MEA region.  Working out of the Dubai office, Aquilina will serve as part of the global and regional leadership team for VMG. He will be driving growth across VMG’s experiential offering in MEA, […]

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