MD Archives - Campaign Middle East https://campaignme.com/tag/md/ Fri, 03 Jan 2025 12:50:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png MD Archives - Campaign Middle East https://campaignme.com/tag/md/ 32 32 Year in Review: 2024 – The year the future came https://campaignme.com/year-in-review-2024-the-year-the-future-came/ Fri, 03 Jan 2025 12:50:37 +0000 https://campaignme.com/?p=94383 As I look back on 2024, I feel a sense of excitement about the remarkable changes in our industry. The year has marked a turning point, where the innovations we’ve anticipated have become essential to our everyday work, reshaping how we connect with clients and engage consumers. Embracing “Pitchmania” The “Pitchmania” phenomenon has defined our […]

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]]> Industry picks: Best luxury brand collaborations https://campaignme.com/industry-picks-best-luxury-brand-collaborations/ Mon, 22 Jul 2024 08:46:33 +0000 https://campaignme.com/?p=87390 Luxury brands are now collaborating across different mediums, moving into a more experiential form of marketing. From collaborations with artists, celebrities to streetwear brands, food and gaming, there are a lot of luxury brand collaborations. We asked industry experts to pick what their favourite one was? One that resonated with them the most and was […]

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]]> Digital Essays 2023: Why people-first, not programmatic-first, is the key to growth https://campaignme.com/digital-essays-2023-why-people-first-not-programmatic-first-is-the-key-to-growth/ Tue, 12 Dec 2023 10:30:18 +0000 https://campaignme.com/?p=73568 As advertising becomes increasingly programmatically-led, the concept of the customer as a real person is being marginalised. However, to be successful, people must be at the centre. Do this, and reach grows, loyalty is nurtured and profits rise. Ignore this, and you’ll fail to maximise your growth potential.  With that mainstay of data-driven marketing dying […]

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]]> MBC Studios appoints Christina Wayne as MD https://campaignme.com/mbc-studios-appoints-christina-wayne-as-md/ Mon, 06 Feb 2023 05:28:10 +0000 https://campaignme.com/?p=57744 MBC Group has appointed Christina Wayne as the managing director of MBC Studios. Wayne is known for shepherding the development and production of series such as ‘Mad Men’, ‘Breaking Bad’ and Broken Trail’. In her new role at MBC Studios’, Wayne will help to expand MBC Studios reach audiences around the world. MBC Studios is the in-house content production arm of MBC Group, […]

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]]> Horizon Holdings promotes Reham Mufleh to managing director of Horizon FCB and FuelContent https://campaignme.com/horizon-holdings-promotes-reham-mufleh-to-managing-director-of-horizon-fcb-and-fuelcontent/ Thu, 26 Jan 2023 08:48:22 +0000 https://campaignme.com/?p=57488 Horizon Holdings has announced the promotion of their Reham Mufleh to the position of managing director for the UAE operations for creative agency Horizon FCB Dubai. She will also be heading the production arm Fuel Content. With more than 16 years of experience in advertising and communication, Mufleh has been with the agency for almost […]

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]]> Wavemaker appoints Mariam Raafat as Managing Director for Egypt https://campaignme.com/wavemaker-mariam-raafat-managing-director-egypt/ Thu, 11 Apr 2019 05:26:13 +0000 https://campaignme.com/?p=16625 Wavemaker, the global media, content and technology agency, announced the appointment of Mariam Raafat as MD for their Egypt office. The announcement was made by Rabe Iyer, Wavemaker MENA CEO. Mariam joins Wavemaker from the Coca Cola Company in Egypt, where she was leading the Integrated Marketing Communication mandate for the whole portfolio of brands […]

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]]> OMD announces management promotions as it restructures and reorganises disciplines https://campaignme.com/omd-announces-management-promotions-restructures-reorganises-disciplines/ Sun, 28 Jan 2018 08:16:15 +0000 https://campaignme.com/?p=13452 OMD has introduced several changes to its structure, says the agency. After announcing the new role of strategic marketing investors (SMIs) to reshape the traditional ‘planning’ and ‘buying’ divisions and encourage a deeper level of accountability, the company has reorganised its various disciplines and appointed a new senior management team. The new management includes four […]

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