MCN Archives - Campaign Middle East https://campaignme.com/tag/mcn/ Mon, 27 Apr 2026 07:32:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png MCN Archives - Campaign Middle East https://campaignme.com/tag/mcn/ 32 32 Platformance, UM MENAT campaign achieve 60% uplift in transactions with RADIUS https://campaignme.com/platformance-um-menat-campaign-achieve-60-uplift-in-transactions/ Mon, 27 Apr 2026 07:29:50 +0000 https://campaignme.com/?p=121082 Platformance has revealed details about a platform co-developed with MCN’s UM and a global FMCG and health brand in a live campaign environment, helping shape its optimisation, report and insight capabilities. The platform aimed to address a highly fragmented retail media ecosystem, where retailers, advertisers and media agencies often operate across disconnected platforms, inconsistent reporting […]

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]]> Dubai Lynx, MCN reveals See It Be It in MENA to accelerate female creative leadership https://campaignme.com/dubai-lynx-mcn-reveals-see-it-be-it-in-mena-to-accelerate-female-creative-leadership/ Mon, 20 Apr 2026 09:15:28 +0000 https://campaignme.com/?p=120750 Dubai Lynx, in collaboration with Middle East Communications Network (MCN) and its agencies, part of Omnicom, has revealed the launch of See It Be It: Connects in the MENA region. See It Be It: Connects is a high-impact leadership programme designed to accelerate the careers of women across the creative, media and marketing industries into leadership roles. […]

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]]> What matters most in times of uncertainty and crisis? Agency leaders open up https://campaignme.com/what-matters-most-in-times-of-uncertainty-and-crisis-agency-leaders-open-up/ Wed, 04 Mar 2026 15:01:38 +0000 https://campaignme.com/?p=117250 When the windows rattle, the booms sound … when it feels like the ground is shifting and the future is uncertain amid a crisis, the best leaders don’t just keep the lights on; they calm the room, steady erratic heartbeats, remind people to breathe, and offer clarity amid the chaos. Let’s be honest: Almost everyone […]

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]]> What are three forces shaping 1:1 brand-consumer dialogues? https://campaignme.com/what-are-three-forces-shaping-11-brand-consumer-dialogues/ Thu, 19 Feb 2026 10:21:03 +0000 https://campaignme.com/?p=116555 Snapchat, in partnership with MCN media agency brands, has released new research uncovering how 1:1 visual communication is redefining brand-consumer relationships in Saudi Arabia. The Conversation Advantage study explores how people in KSA communicate today and how brands can successfully participate in these conversations through visual, expressive, and direct formats like chat. The findings highlight a […]

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]]> IAB MENA reveals new Board, elects Nisrine Ghazal as Chair, Elie Milan as Vice Chair https://campaignme.com/iab-mena-reveals-new-board-elects-nisrine-ghazal-as-chair-elie-milan-as-vice-chair/ Tue, 03 Feb 2026 04:59:06 +0000 https://campaignme.com/?p=115429 The IAB MENA held its General Assembly on 27 January 2026 during which it announced the new Board for a two year term for the 2026-2027 period. The new board consists of 15 companies representing agencies, tech platforms, and publishers and sales houses, including  Publicis Media, Omnicom Media Group, Havas Middle East, MCN, WPP Media, […]

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]]> MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup https://campaignme.com/mena-agencies-remain-strong-despite-major-global-omnicom-ipg-shakeup/ Wed, 03 Dec 2025 05:16:10 +0000 https://campaignme.com/?p=112643 Leaders from agencies within major holding groups have told Campaign Middle East that the major global shake-up following Omnicom’s takeover of Interpublic Group (IPG) will have minimal fallout on the Middle East region. Earlier this week, as the UAE was celebrating its 54th National Day with a long weekend, news broke across the globe that […]

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]]> MRM MENAT appoints Udit Agarwal as Regional Business Lead https://campaignme.com/mrm-menat-appoints-udit-agarwal-as-regional-business-lead/ Tue, 25 Nov 2025 10:11:51 +0000 https://campaignme.com/?p=112329 MRM MENAT has announced appointed Udit Agarwal as Regional Business Lead to strengthen the enterprise’s partnerships and drive strategic growth. The appointment reflects the agency’s commitment to delivering measurable business value across a growing roster of regional conglomerates and enterprise clients. With more than 30 years of experience in integrated marketing and communications, Agarwal brings […]

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]]> MCN partners with Foxpush to enhance, scale data capabilities https://campaignme.com/mcn-partners-with-foxpush-to-enhance-scale-data-capabilities/ Wed, 12 Nov 2025 14:00:53 +0000 https://campaignme.com/?p=111711 The Middle East Communications Network (MCN) has revealed a strategic data partnership with Foxpush, a leading adtech and data solutions provider, to deliver enhanced addressable media capabilities across the MENA region. The partnership will empower MCN’s portfolio of clients with advanced data solutions and seamless multi-platform activation through privacy-first technology. The collaboration will further strengthen the holding […]

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]]> Young Talent Academies, learning platforms, competitions shine bright at Athar Festival https://campaignme.com/young-talent-academies-learning-platforms-competitions-shine-bright-at-athar-festival/ Thu, 06 Nov 2025 06:00:36 +0000 https://campaignme.com/?p=111433 For the third consecutive year, Athar Festival returned with bigger, bolder programming that deepened its focus on talent development and industry engagement. The 2025 edition expanded its learning tracks with the introduction of new competitions, in addition to its Young Talent Academies (YTA), Future CMO Academy and Maheerah programme, an enhanced speaker and mentor lineup […]

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]]> MCN, The Marketing Society partner to champion sustainability at Changemakers Conference https://campaignme.com/mcn-the-marketing-society-partner-to-champion-sustainability-at-changemakers-conference/ Thu, 06 Nov 2025 05:30:38 +0000 https://campaignme.com/?p=111423 The Middle East Communications Network (MCN) has joined forces with The Marketing Society to champion sustainability as the headline partner for its flagship Changemakers Conference, taking place on 6 November 2025 at the Museum of the Future, Dubai. This year’s theme, Challenge, calls on marketers and business leaders to rise to the defining issues shaping […]

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