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	<title>MCN MENAT Archives - Campaign Middle East</title>
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	<title>MCN MENAT Archives - Campaign Middle East</title>
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		<title>85 per cent of MENA firms agree on key metric driving business growth</title>
		<link>https://campaignme.com/85-per-cent-of-middle-east-firms-agree-on-key-metric-driving-business-growth/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 29 Oct 2025 07:25:43 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Athar – Saudi Festival of Creativity]]></category>
		<category><![CDATA[Athar Festival]]></category>
		<category><![CDATA[Business growth]]></category>
		<category><![CDATA[company strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[DE&I]]></category>
		<category><![CDATA[DE&I strategies]]></category>
		<category><![CDATA[Diversity]]></category>
		<category><![CDATA[economic growth]]></category>
		<category><![CDATA[equity]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[Fast Company Middle East]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Ghassan Harfouche]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[inclusion]]></category>
		<category><![CDATA[Inclusion as Infrastructure]]></category>
		<category><![CDATA[McCann Worldgroup]]></category>
		<category><![CDATA[MCN]]></category>
		<category><![CDATA[MCN MENAT]]></category>
		<category><![CDATA[measurable outcomes]]></category>
		<category><![CDATA[Oil and Gas]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[resilience]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social imperative]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[White paper]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=110983</guid>

					<description><![CDATA[<p>Findings of a new white paper by Middle East Communications Network (MCN) in partnership with Fast Company Middle East have revealed that diversity, inclusion and equity (DE&#38;I) drives business growth for 85 per cent of Middle East companies. Campaign Middle East was on ground at Athar Festival 2025 when MCN and Fast Company Middle East [&#8230;]</p>
<p>The post <a href="https://campaignme.com/85-per-cent-of-middle-east-firms-agree-on-key-metric-driving-business-growth/">85 per cent of MENA firms agree on key metric driving business growth</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Why customer data is the real driver of digital transformation</title>
		<link>https://campaignme.com/why-customer-data-is-the-real-driver-of-digital-transformation/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Tue, 07 Oct 2025 09:33:15 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[consumer trust]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Digital Transformation]]></category>
		<category><![CDATA[first-party data]]></category>
		<category><![CDATA[Karthik Kumar]]></category>
		<category><![CDATA[Kinesso]]></category>
		<category><![CDATA[Managing Director]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MCN]]></category>
		<category><![CDATA[MCN MENAT]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[third-party data]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=109874</guid>

					<description><![CDATA[<p>Every business today claims to be digitally transforming. But what does that really mean? To some, it’s simply a matter of shifting systems to the cloud. To others, it’s about adopting automation or experimenting with AI. But the brands furthest ahead are those rethinking how they gather customer data – what they collect, how they [&#8230;]</p>
<p>The post <a href="https://campaignme.com/why-customer-data-is-the-real-driver-of-digital-transformation/">Why customer data is the real driver of digital transformation</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Dubai Airports appoints Current Global as its retained PR agency</title>
		<link>https://campaignme.com/dubai-airports-appoints-current-global-as-its-retained-pr-agency/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Wed, 09 Jul 2025 08:08:28 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pitches]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[account win]]></category>
		<category><![CDATA[Current Global]]></category>
		<category><![CDATA[Dubai Airports]]></category>
		<category><![CDATA[Ghassan Harfouche]]></category>
		<category><![CDATA[integrated campaigns]]></category>
		<category><![CDATA[MCN MENAT]]></category>
		<category><![CDATA[media engagement]]></category>
		<category><![CDATA[Michelle Lee]]></category>
		<category><![CDATA[Middle East Communications Network]]></category>
		<category><![CDATA[Peter Jacob]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=105220</guid>

					<description><![CDATA[<p>Dubai Airports has appointed Current Global MENAT as its strategic public relations agency, following a competitive pitch review. As the operator of Dubai International (DXB) and Dubai World Central &#8211; Al Maktoum International (DWC), Current Global will partner with its newest client to deliver impactful integrated campaigns, and proactive media engagement. Current Global operates within [&#8230;]</p>
<p>The post <a href="https://campaignme.com/dubai-airports-appoints-current-global-as-its-retained-pr-agency/">Dubai Airports appoints Current Global as its retained PR agency</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Recapping the region&#8217;s roar at the Cannes Lions Victory Tour</title>
		<link>https://campaignme.com/recapping-the-regions-roar-at-the-cannes-lions-victory-tour/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 29 Oct 2024 10:59:31 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Ali Rez]]></category>
		<category><![CDATA[Avinash Udeshi]]></category>
		<category><![CDATA[Cannes 2024]]></category>
		<category><![CDATA[Cannes Lions Festival of Creativity]]></category>
		<category><![CDATA[Dani Richa]]></category>
		<category><![CDATA[Dubai Lynx]]></category>
		<category><![CDATA[Floward MENA]]></category>
		<category><![CDATA[FP7 McCann]]></category>
		<category><![CDATA[Ghassan Harfouche]]></category>
		<category><![CDATA[Grand Prix Award]]></category>
		<category><![CDATA[Impact BBDO]]></category>
		<category><![CDATA[Kalpesh Patankar]]></category>
		<category><![CDATA[Karen Kamal]]></category>
		<category><![CDATA[Leo burnett mea]]></category>
		<category><![CDATA[McCann Health]]></category>
		<category><![CDATA[MCN]]></category>
		<category><![CDATA[MCN MENAT]]></category>
		<category><![CDATA[Motivate Media Group]]></category>
		<category><![CDATA[Motivate Val Morgan]]></category>
		<category><![CDATA[MullenLowe MENA]]></category>
		<category><![CDATA[Natalie Sherdan]]></category>
		<category><![CDATA[Nathalie Gevresse]]></category>
		<category><![CDATA[Paul Banham]]></category>
		<category><![CDATA[Ramzi Sleiman]]></category>
		<category><![CDATA[Rana Sadek]]></category>
		<category><![CDATA[Saatchi & Saatchi MEA]]></category>
		<category><![CDATA[Serviceplan Group Middle East]]></category>
		<category><![CDATA[Tarek Miknas]]></category>
		<category><![CDATA[The Cannes Lions Awards]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=91573</guid>

					<description><![CDATA[<p>Motivate Media Group and Motivate Val Morgan, the official UAE representatives of the Cannes Lions Festival of Creativity, have conducted a ‘victory tour’ to celebrate the winning agencies in the UAE who collectively lifted 23 metal cats, including one Grand Prix, three Gold Lions, five Silver Lions, and 14 Bronze Lions, at The Cannes Lions [&#8230;]</p>
<p>The post <a href="https://campaignme.com/recapping-the-regions-roar-at-the-cannes-lions-victory-tour/">Recapping the region&#8217;s roar at the Cannes Lions Victory Tour</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>MCN Academy launches new Saudi graduate training programme</title>
		<link>https://campaignme.com/mcn-academy-launches-new-saudi-graduate-training-programm/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 09 Sep 2024 07:00:24 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[FP7 McCann]]></category>
		<category><![CDATA[Ghassan Harfouche]]></category>
		<category><![CDATA[Graduates]]></category>
		<category><![CDATA[Initiative]]></category>
		<category><![CDATA[KSA]]></category>
		<category><![CDATA[MCN]]></category>
		<category><![CDATA[MCN Academy]]></category>
		<category><![CDATA[MCN MENAT]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[MRM]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Ricarda Ruecker]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Saudi Arabia students]]></category>
		<category><![CDATA[Saudi focus]]></category>
		<category><![CDATA[Saudi Nationals]]></category>
		<category><![CDATA[Saudi Vision 2030]]></category>
		<category><![CDATA[SaudiFocus]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[UM]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=89317</guid>

					<description><![CDATA[<p>MCN Academy – the talent hub of parent company MCN – has launched a new graduate programme in Saudi Arabia, which offers Saudi National graduates the opportunity to learn, train, and grow, with the potential to be recruited by some of the leading global agency brands of the industry. Aligning with the Saudi Vision 2030, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/mcn-academy-launches-new-saudi-graduate-training-programm/">MCN Academy launches new Saudi graduate training programme</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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