McLaren Archives - Campaign Middle East https://campaignme.com/tag/mclaren/ Thu, 11 Jun 2026 08:17:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png McLaren Archives - Campaign Middle East https://campaignme.com/tag/mclaren/ 32 32 StickyGinger wins PR mandate for McLaren Middle East, Africa & India https://campaignme.com/stickyginger-wins-pr-mandate-for-mclaren-middle-east-africa-and-india/ Thu, 11 Jun 2026 08:00:59 +0000 https://campaignme.com/?p=123237 StickyGinger has secured the PR retainer for McLaren Middle East, Africa and India following a competitive pitch process. This marks a continued expansion in the agency’s luxury and automotive portfolio. The agency will lead on PR strategy, media relations, influencer engagement, events, and regional campaigns. The partnership aims to further elevate McLaren’s presence across key […]

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]]> Mastercard and McLaren: Inside F1’s newest title sponsorship power play https://campaignme.com/mastercard-and-mclaren-inside-f1s-newest-title-sponsorship-power-play/ Tue, 16 Dec 2025 07:07:39 +0000 https://campaignme.com/?p=112945 Mastercard brand’s elevation to Official Naming Partner of the McLaren Formula 1 Team from 2026 marks one of the most significant commercial developments in modern F1. The move follows only a year of collaboration as a principal partner, yet the brand’s internal metrics delivered such strong results that the company accelerated its investment. “Our partnership with […]

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]]> electriclimeº joins JW Collective production service roster https://campaignme.com/electriclimeo-joins-jw-collective-production-service-roster/ Wed, 20 Aug 2025 07:30:56 +0000 https://campaignme.com/?p=106850 electriclimeº, a leading production house across Asia, and the MENA and ANZ regions, has joined JW Collective for production service representation. Founded by brothers Michael Ahmadzadeh (EP) and Pabz Alexander (Director) with more than a decade in the advertising industry, electriclime° now has offices in Bangkok, Dubai, Riyadh, Seoul, Singapore and Sydney, supported by locally […]

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]]> McLaren Middle East hits the road with the UAE’s female supercar community https://campaignme.com/mclaren-middle-east-hits-the-road-with-the-uaes-female-supercar-community/ Thu, 17 Apr 2025 12:03:13 +0000 https://campaignme.com/?p=100943 Last month, McLaren Middle East brought together members of the UAE’s female supercar community for a women-only event that highlighted shared passions, individuality, and a growing presence within the region’s automotive scene. The gathering, held in collaboration with TUMI at Leña, served as both a social and cultural moment for a community that’s often underrepresented […]

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]]> Interview: OKX CMO on investing in McLaren, Man City and Mild Mild West https://campaignme.com/interview-okx-cmo-on-investing-in-mclaren-man-city-mild-mild-west-and-more/ Mon, 24 Feb 2025 05:00:09 +0000 https://campaignme.com/?p=96827 Dubai-registered cryptocurrency exchange OKX launched its business in the UAE in October 2024, with a launch at the Museum of the Future, making waves with its entry into the region. The brand has invested heavily in brand, marketing and advertising, including sponsorships and brand partnerships with the McLaren Formula 1 team and Manchester City F.C. […]

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]]> 3D holographic ad space “generates millions in sales leads” at Abu Dhabi Grand Prix https://campaignme.com/3d-holographic-ad-space-generates-millions-in-sales-leads-at-abu-dhabi-grand-prix/ Tue, 21 Jan 2025 09:37:08 +0000 https://campaignme.com/?p=94995 International outdoor media company Marketing Marina, has shared the effectiveness of its outdoor media partnership with Yas Marina during the Abu Dhabi Grand Prix, where the company debuted its 3D holographic ad screen. Renowned brands such as McLaren, Mastercard and Beyond Properties leveraged the 3D holographic ad-space to amplify their brand exposure and presence at […]

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]]> McLaren Formula 1 Team reveals new livery https://campaignme.com/mclaren-formula-1-team-reveals-new-livery/ Wed, 17 Jan 2024 06:07:48 +0000 https://campaignme.com/?p=74833 The McLaren Formula 1 Team have revealed a new livery that will be carried on their 2024 challenger by Lando Norris and Oscar Piastri in the upcoming FIA Formula 1 World Championship. Driven by McLaren’s heritage, the 2024 livery carries the popular colours of papaya and anthracite. The distinctive colourway also has fans at the […]

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]]> Redefining the brand perspective on blockchain and Web3  https://campaignme.com/redefining-the-brand-perspective-on-blockchain-and-web3/ Wed, 06 Sep 2023 10:00:31 +0000 https://campaignme.com/?p=67739 In the rapidly evolving digital landscape, Blockchain and Web3 are emerging as transformative mediums that brands can no longer afford to ignore. Capital Block is a specialist Web3 sports marketing agency based in Dubai. We help guide innovative sponsor brands such as Binance and Tezos to leverage new value from their partnerships with global icons […]

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]]> Digital ads come to formula one https://campaignme.com/digital-ads-come-to-formula-one/ Tue, 11 Jul 2023 05:21:08 +0000 https://campaignme.com/?p=64412 Brands have been using dynamic advertising in sports stadiums for a number of years. Now this new technology is making its way into more unusual places such as Formula 1 cars, driver helmets and even golf bags. In Formula One, McLaren has been leading the way in integrating digital ads into the world of motor […]

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