McDonald's Archives - Campaign Middle East https://campaignme.com/tag/mcdonalds/ Thu, 04 Jun 2026 07:05:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png McDonald's Archives - Campaign Middle East https://campaignme.com/tag/mcdonalds/ 32 32 Beckham, Yamal, Ronaldinho, Thierry Henry share McDonald’s memories ahead of FIFA World Cup https://campaignme.com/beckham-yamal-ronaldinho-thierry-henry-share-mcdonalds-memories-ahead-of-fifa-world-cup/ Thu, 04 Jun 2026 07:05:36 +0000 https://campaignme.com/?p=122905 McDonald’s has launched a global campaign ahead of FIFA World Cup 2026 welcoming fans worldwide – including some of the most iconic names in football – to celebrate the game’s biggest moments together, turning a shared passion into global energy you can taste, see and feel. From iconic footballers kicking off with a bite of […]

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]]> Why the customer is king, but the product is key https://campaignme.com/why-the-customer-is-king-but-the-product-is-key/ Wed, 01 Apr 2026 11:07:23 +0000 https://campaignme.com/?p=118499 Burger King’s latest campaign is taking the old adage ‘the customer is always right’ to a whole new level. The fast-food chain’s latest ad, There’s a New King and It’s You, sees President Tom Curtis acknowledge the chain’s shortcomings, from slow service to simple mistakes, before promising to reinvest nationwide with a customer-centric approach. The […]

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]]> Omnicom Media picks Ellen Griffin as Global Brand President of OMD https://campaignme.com/omnicom-media-appoints-ellen-griffin-as-global-brand-president-of-omd/ Wed, 18 Mar 2026 11:50:42 +0000 https://campaignme.com/?p=117956 Omnicom Media, an Omnicom connected capability, has appointed Ellen Griffin as Global Brand President of OMD effective immediately. Following last week’s appointment of Bradley Rogers as the new CEO of OMD USA, this news underscores Omnicom Media’s stated commitment to putting practitioner‑leaders in top roles across its agencies, which OM describes as “the front lines of client success”. […]

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]]> FP7 McCANN MENAT promotes Cynthia Sarkis to Regional Head of Creative Hub https://campaignme.com/fp7-mccann-promotes-cynthia-sarkis-to-regional-head-of-creative-hub/ Tue, 24 Feb 2026 06:49:05 +0000 https://campaignme.com/?p=116818 FP7 McCANN MENAT has promoted Cynthia Sarkis to Regional Head of Creative Hub, overseeing the agency’s creative hub operations across Dubai, Saudi Arabia, and Qatar, building on its continued momentum and strengthening operating models across key MENAT markets. In this expanded role, Sarkis will lead the n that enable FP7 McCANN teams to deliver work […]

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]]> RICC McDonald’s picks MRM Saudi Arabia as CRM agency of record https://campaignme.com/ricc-mcdonalds-partners-with-mrm-saudi-arabia-as-crm-agency-of-record/ Mon, 01 Sep 2025 13:00:11 +0000 https://campaignme.com/?p=107837 McDonald’s Riyadh International Catering Corporation (RICC McDonald’s) has picked MRM Saudi Arabia as its agency of record (AOR) for Customer Relationship Management (CRM) in Saudi Arabia, following a competitive agency selection process. The agency will lead CRM across the brand’s 264 restaurants in the Kingdom, reinforcing McDonald’s commitment to deliver personalised, tech-driven customer experiences in […]

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]]> Matter of Fact: Chasing the next viral video https://campaignme.com/matter-of-fact-chasing-the-next-viral-video/ Fri, 29 Aug 2025 12:15:36 +0000 https://campaignme.com/?p=107735 In today’s digital landscape, brands seem obsessed with chasing the next viral video. This constant pursuit often produces campaigns that are visually cluttered and creatively shallow. The focus on flashy content results in an overwhelming barrage of video adverts, with messages blending into an endless scroll of sameness. Yet true memorability isn’t just what appears […]

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]]> Keys to commercial success from Cannes Creative Effectiveness Lions winners https://campaignme.com/keys-to-commercial-success-from-cannes-creative-effectiveness-lions-winners/ Thu, 14 Aug 2025 11:51:16 +0000 https://campaignme.com/?p=106689 Prioritising consistent creative and embracing fun and disruption are the current keys to commercial success, according to a new report by WARC, the global authority on marketing effectiveness. WARC’s latest ‘Creative Effectiveness Lions 2025 – Insights from the winners’ report identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness […]

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]]> McDonald’s Bahrain links menu prices to stock market decline https://campaignme.com/mcdonalds-bahrain-links-menu-prices-to-stock-market-decline/ Mon, 11 Aug 2025 07:00:23 +0000 https://campaignme.com/?p=106529 McDonald’s Bahrain has launched a campaign that tied the price of its dip sauces to movements in the Nasdaq index. The ‘Buy the Dip’ promotion, developed with creative agency LEO UAE, ran from the end of June to the end of July 2025 and aimed to turn market volatility into a brand engagement opportunity. The […]

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]]> FP7 McCann makes the UAE proud, brings home seven Cannes Lions trophies https://campaignme.com/fp7-mccann-makes-the-uae-proud-brings-home-seven-cannes-lions-trophies/ Tue, 24 Jun 2025 10:41:22 +0000 https://campaignme.com/?p=104327 At the 72nd Cannes Lions International Festival of Creativity, FP7 McCann won seven highly coveted Cannes Lions, including 1 Gold Lion, 1 Silver Lion and 5 Bronze Lions, emerging as one of the most awarded agencies in the MENA region and the agency with the most wins in the UAE. The recognition spans work done […]

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]]> McDonald’s Saudi’s Menu-less Makeover campaign causes 37% uptick in footfall https://campaignme.com/mcdonalds-saudis-menu-less-makeover-campaign-causes-37-uptick-in-footfall/ Thu, 01 May 2025 04:30:30 +0000 https://campaignme.com/?p=101524 McDonald’s Saudi’s Menu-less Makeover campaign witnessed the brand remove its menu across all its restaurants in the Kingdom. The idea was conceptualised and executed by Leo Burnett, Dubai. The objective of the campaign was to demonstrate how consumers in Saudi Arabia know what their favourite McDonald’s products are without having to look at the menu. […]

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