McCann Content Studios Archives - Campaign Middle East https://campaignme.com/tag/mccann-content-studios/ Wed, 07 Jan 2026 07:28:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png McCann Content Studios Archives - Campaign Middle East https://campaignme.com/tag/mccann-content-studios/ 32 32 The Annual: Top 25 movers and shakers of 2025 https://campaignme.com/the-annual-top-25-movers-and-shakers-of-2025/ Wed, 07 Jan 2026 07:28:44 +0000 https://campaignme.com/?p=113998 The brand and marketing industry in the Middle East witnessed several high-level appointments, promotions and the creation of multiple new regional roles in 2025. From new C-suite brand-side marketing officers, directors and heads of marketing, to major movements at the highest levels of agencies, Campaign Middle East has taken cognizance of some of the biggest […]

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]]> Ahmed Nour appointed as Head of McCann Content Studios – UAE https://campaignme.com/ahmed-nour-appointed-as-head-of-mccann-content-studios-uae/ Wed, 29 Oct 2025 09:49:19 +0000 https://campaignme.com/?p=111029 McCann Content Studios, part of FP7 McCann MENAT, has appointed Ahmed Nour as Head of McCann Content Studios – UAE, reinforcing the agency’s commitment to driving social and influencer first growth and innovation across the market. With more than a decade of experience across global agencies and corporations, Nour brings a well-rounded view of the […]

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]]> Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture https://campaignme.com/campaign-saudi-briefing-leaders-talk-future-trends-transparency-ai-tools-content-and-culture/ Thu, 16 Oct 2025 19:09:47 +0000 https://campaignme.com/?p=110458 Campaign Middle East has successfully concluded its Campaign Saudi Briefing: Media and Marketing 2025 event in Riyadh, Saudi Arabia. The event welcomed close to 200 of the biggest names in the Kingdom’s brand and marketing landscape, including advertisers, agency leaders and adtech founders at the Sheraton Riyadh Hotel and Towers on 16 October for a […]

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]]> Meet 24 marketing leaders at the Campaign Saudi Briefing this October https://campaignme.com/meet-24-marketing-leaders-at-the-campaign-saudi-briefing-this-october/ Mon, 06 Oct 2025 09:33:52 +0000 https://campaignme.com/?p=109733 This October, the Campaign Saudi Briefing: Media & Marketing returns to Riyadh, bringing 24 industry leaders who will share their expertise on a variety of top-of-mind topics within media and marketing in Saudi Arabia. On Thursday, 16 October, at Sheraton Riyadh Hotel and Towers, Campaign Middle East will host the Kingdom’s marketers to discuss topics […]

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]]> McCann Content Studios expands into Saudi Arabia https://campaignme.com/mccann-content-studios-expands-into-saudi-arabia/ Mon, 19 May 2025 09:26:40 +0000 https://campaignme.com/?p=102533 McCann Content Studios Middle East has expanded its regional footprint with a new office in Riyadh, marking its official entry into the Saudi market. The move follows a period of the studio’s growth across MENA, with the studio reporting a 150 per cent increase in headcount and an expanded content ecosystem across key markets. Operating […]

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]]> BSH expands partnership with FP7 McCann Dubai, McCann Content Studios https://campaignme.com/bsh-expands-partnership-with-fp7-mccann-dubai-mccann-content-studios/ Tue, 08 Apr 2025 05:00:57 +0000 https://campaignme.com/?p=99784 BSH Home Appliances has expanded its partnership with Middle East Communications Network’s (MCN’s) agencies FP7 McCann Dubai and McCann Content Studios to lead integrated communications for its portfolio of brands across the GCC. This win significantly expands MCN’s relationship with BSH, building on FP7 McCann Turkey’s creative partnership established in 2023, with a multi-market, multi-brand […]

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]]> How local influencers are redefining brand power in MENA https://campaignme.com/how-local-influencers-are-redefining-brand-power-in-mena/ Fri, 04 Apr 2025 05:40:04 +0000 https://campaignme.com/?p=98775 At a time when authenticity equals influence and influence equals dirham value, MENA’s social-first creators aren’t just promoting brands – they’re building them. The influencer economy has evolved beyond sponsorships, beyond paid partnerships. Today, the most effective influencers aren’t external endorsers; they’re embedded within the very fabric of a brand’s identity. From brand deals to […]

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]]> Subway UAE localises ‘Fery Good, Fery Nice’ menu in nostalgic campaign https://campaignme.com/subway-uae-localises-fery-good-fery-nice-menu-in-nostalgic-campaign/ Tue, 17 Dec 2024 07:30:11 +0000 https://campaignme.com/?p=93569 For the first time ever, Subway UAE has localised its menu, pioneering a bold move in partnership with Excellence Hot Sauce, to celebrate the fusion of bold flavors, local nostalgia, and the UAE’s vibrant music and arts scene. At the heart of this campaign is a celebration of Excellence Hot Sauce and chips, both cherished […]

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]]> McCann Content Studios wins Betty Crocker social media mandate https://campaignme.com/fp7-mccann-content-wins-betty-crocker-social-media-mandate/ Wed, 23 Oct 2024 13:36:39 +0000 https://campaignme.com/?p=91365 McCann Content Studios has won the social media mandate for General Mills’ Betty Crocker brand in the Middle East, following a competitive pitch. The expanded remit strengthens FP7McCann’s long-standing partnership with Betty Crocker and highlights McCann Content Studios’ growing influence in the MENA region. As part of the mandate, McCann Content Studios ME will manage […]

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]]> MCN brings global studio for social and creator content to the Middle East https://campaignme.com/mcn-brings-global-studio-for-social-and-creator-content-to-the-middle-east/ Mon, 01 Jul 2024 12:03:21 +0000 https://campaignme.com/?p=86524 MCN has launched McCann Content Studios, its global centre for social and creator capabilities, in the Middle East, providing its clients with a unified offering across social, production, and influencer under one roof. The studio is designed to simplify the process for clients working on social and creator-led campaigns, offering connected creative services, audience development, […]

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