MBC Group Archives - Campaign Middle East https://campaignme.com/tag/mbc-group/ Tue, 02 Jun 2026 08:29:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png MBC Group Archives - Campaign Middle East https://campaignme.com/tag/mbc-group/ 32 32 The power of TV in building brands and driving results https://campaignme.com/the-power-of-tv-in-building-brands-and-driving-results/ Tue, 02 Jun 2026 08:28:58 +0000 https://campaignme.com/?p=122745 In an era defined by digital acceleration and the rapid growth of social media, television continues to hold its position as the anchor of high-impact media. While the media landscape has become increasingly fragmented, television (TV) remains unmatched in its ability to deliver scale, credibility and emotional connection. It provides a level of reach and […]

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]]> MBC STUDIOS panel at Cannes Film Festival discusses the global rise of Arab cinema https://campaignme.com/mbc-studios-panel-at-cannes-film-festival-discusses-global-rise-of-arab-cinema/ Mon, 18 May 2026 08:20:15 +0000 https://campaignme.com/?p=122112 In front of a large audience during the 79th edition of the Cannes Film Festival, MBC STUDIOS, in collaboration with the Arab Cinema Center and the Marché du Film, hosted a panel titled ‘Big Bets, Big Audiences! The Rise of Commercial Arab Productions‘, discussing the reasons behind Arab cinema’s rise on the global stage. The […]

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]]> Netflix picks winner of EMEA media review https://campaignme.com/netflix-picks-winner-of-emea-media-review/ Thu, 23 Apr 2026 13:55:30 +0000 https://campaignme.com/?p=120984 Netflix is set to appoint Dentsu as its media agency of record across the EMEA region following a competitive review against rivals WPP and Omnicom. Dentsu has been working with Netflix in the UK since 2023, with the account, worth $191m in 2025 according to COMvergence, being led out of iProspect. The EMEA pitch was a […]

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]]> The business of hosting: a new era for sport and brands https://campaignme.com/the-business-of-hosting-a-new-era-for-sport-and-brands/ Wed, 08 Apr 2026 13:10:20 +0000 https://campaignme.com/?p=119687 For as long as I can remember, the boundaries of my sporting world were defined strictly by the touchlines of a football pitch. That quickly changed the moment Riyadh Season brought elite boxing to our doorstep. I’ll admit: I didn’t expect to be captivated. Yet watching the fight live in the arena and feeling the […]

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]]> IMI appoints Karim Ben Salah as Chief Investment Officer https://campaignme.com/imi-appoints-karim-ben-salah-as-chief-investment-officer/ Wed, 08 Apr 2026 07:00:59 +0000 https://campaignme.com/?p=119408 IMI, a privately owned global media group headquartered in the UAE, has appointed Karim Ben Salah as Chief Investment Officer. Ben Salah is a senior investment and strategy executive who brings more than 25 years of experience spanning private equity, M&A and corporate strategy across the Middle East, Europe and the Americas. Commenting on his […]

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]]> Ramadan: Where culture, commerce and screens converge https://campaignme.com/ramadan-where-culture-commerce-and-screens-converge/ Thu, 26 Feb 2026 05:19:33 +0000 https://campaignme.com/?p=116973 Every year, Ramadan reshapes the rhythm of life across the GCC. Daily schedules shift, nights grow longer, families gather, and media consumption reaches its peak, but what defines Ramadan today is not just scale; it is convergence. Culture, commerce and content intersect in ways that create one of the most powerful brand-building environments of the […]

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]]> Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector https://campaignme.com/saudis-gmedia-oxford-business-group-report-reveals-pulse-of-ksa-media-sector/ Mon, 09 Feb 2026 12:30:02 +0000 https://campaignme.com/?p=115870 The General Authority of Media Regulation (GMedia) in Saudi Arabia, which works on developing and organising the media sector in the Kingdom, in partnership with global publishing, research and consultancy firm Oxford Business Group (OBG), have launched a report titled ‘The State of the Media Sector in the Kingdom of Saudi Arabia and Opportunities for […]

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]]> IAB MENA reveals new Board, elects Nisrine Ghazal as Chair, Elie Milan as Vice Chair https://campaignme.com/iab-mena-reveals-new-board-elects-nisrine-ghazal-as-chair-elie-milan-as-vice-chair/ Tue, 03 Feb 2026 04:59:06 +0000 https://campaignme.com/?p=115429 The IAB MENA held its General Assembly on 27 January 2026 during which it announced the new Board for a two year term for the 2026-2027 period. The new board consists of 15 companies representing agencies, tech platforms, and publishers and sales houses, including  Publicis Media, Omnicom Media Group, Havas Middle East, MCN, WPP Media, […]

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]]> MMS unveils MBC Group’s 2026 Ramadan line-up at star-studded Riyadh event https://campaignme.com/mms-unveils-mbc-groups-2026-ramadan-line-up-at-riyadh-event/ Wed, 21 Jan 2026 05:20:32 +0000 https://campaignme.com/?p=114851 MBC Media Solutions (MMS) hosted an exclusive star-studded event in Riyadh yesterday, unveiling MBC Group’s highly anticipated Ramadan 2026 content line-up and sponsorship opportunities. The gathering brought together prominent figures from the entertainment, media and advertising industries, alongside senior MBC Group leadership, for an immersive presentation spotlighting the group’s Ramadan content slate and MMS’s brand […]

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]]> Almarai, Shahid, MMS redefine brand storytelling with smart content integration https://campaignme.com/almarai-shahid-mms-redefine-brand-storytelling-with-multidimensional-content-integration/ Fri, 17 Oct 2025 17:26:33 +0000 https://campaignme.com/?p=110550 In a groundbreaking demonstration of how brands can seamlessly live across multiple layers of content, Almarai, in partnership with Shahid and MBC Media Solutions (MMS), has redefined brand integration with a multidimensional strategy — evolving for the first time ever from simple product placement to the integration of an entire show within a Shahid Original […]

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