Maya Tayara Archives - Campaign Middle East https://campaignme.com/tag/maya-tayara/ Mon, 06 Apr 2026 07:42:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Maya Tayara Archives - Campaign Middle East https://campaignme.com/tag/maya-tayara/ 32 32 Gargash Auto appoints iProspect as agency of record to power next phase of growth in the UAE https://campaignme.com/gargash-auto-appoints-iprospect-to-power-next-phase-of-growth-in-the-uae/ Mon, 06 Apr 2026 07:35:35 +0000 https://campaignme.com/?p=118626 iProspect, a dentsu company, has been appointed as media agency partner for Gargash Auto, a key division of one the UAE’s longest-established business enterprises, following a competitive pitch process. iProspect was selected for its ability to translate audience insight and innovation into measurable business outcomes. Under the new partnership, iProspect will lead digital and out-of-home […]

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]]> Industry Snapshot: ‘Brands want clarity, not complexity’ https://campaignme.com/industry-snapshot-brands-want-clarity-not-complexity/ Mon, 16 Mar 2026 08:25:37 +0000 https://campaignme.com/?p=117796 In this Industry Snapshot, Maya Tayara, Managing Director, iProspect – a dentsu company, outlines why doing more as a media agency isn’t always doing better, emphasising that clarity is key when shaping media strategies for brands in the region. How can the media industry balance innovation, experimentation and new channels with consistency, accountability and effectiveness? […]

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]]> Will artificial intelligence (AI) and authenticity continue to remain buzzwords in 2026? https://campaignme.com/will-artificial-intelligence-ai-and-authenticity-continue-to-remain-buzzwords-in-2026/ Tue, 17 Feb 2026 05:07:46 +0000 https://campaignme.com/?p=116345 Throughout 2025, two words have dominated most conversations: ‘AI’ and ‘authenticity’. But now in 2026, will these terms remain as buzzwords or start being a part of how brands operate, create and grow. In this month’s Industry Forum, we asked a cross section of industry experts to weigh in on the question: Will artificial intelligence […]

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]]> Bring back balance: Where do we stand on brand and performance? https://campaignme.com/bring-back-balance-where-do-we-stand-on-brand-and-performance/ Fri, 13 Jun 2025 13:50:02 +0000 https://campaignme.com/?p=103715 Middle East marketers are demanding results. Client stipulations to justify investments through demonstrable return on ad spend (ROAS), quantifiable cost per acquisition (CPA) and bottom-of-the-funnel sales conversions that reflect on short-term profit and loss (P&L) statements are becoming increasingly pronounced with a seeming over-rotation on performance. Now, with agentic AI accelerating the pace of real-time […]

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]]> Industry Snapshot: ‘Teamwork is the backbone of success’ https://campaignme.com/industry-snapshot-teamwork-is-the-backbone-of-success/ Mon, 17 Mar 2025 11:10:03 +0000 https://campaignme.com/?p=98080 iProspect‘s Maya Tayara discusses the shifting landscape of media consumption, the role of AI in marketing,  and the importance of transparency in building client trust. She shares insights on fostering collaboration, teamwork and how agencies can stay ahead in an evolving digital world. What are the major shifts in media consumption patterns and how have […]

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]]> Dentsu strengthens leadership with dual directorial appointments https://campaignme.com/dentsu-strengthens-leadership-bench-with-dual-directorial-appointments/ Thu, 30 Jan 2025 11:00:19 +0000 https://campaignme.com/?p=95352 Dentsu has strengthened its leadership with the dual appointments of Maya Tayara as Managing Director of iProspect MENA and Fiona Black as Managing Director of Carat MENA. The strategic appointments follow the announcement of Ramzy Abouchacra as Media Practice President of dentsu MENA last year. With more than 15 years of experience, Maya Tayara previously […]

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]]> Women in advertising: ‘Successful women rally around one another’ https://campaignme.com/women-in-advertising-successful-women-rally-around-one-another/ Tue, 03 Sep 2024 07:26:23 +0000 https://campaignme.com/?p=89077 In the Middle East advertising landscape, the portrayal and participation of men and women are not just reflections of cultural norms, they have become catalysts for change. Just as the saying goes, “Culture is to humans as water is to fish”, we often swim in strong currents of societal norms without realising their pull. It’s […]

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]]> Dentsu MENA appoints Maya Tayara as first head of client engagement and growth https://campaignme.com/dentsu-mena-appoints-maya-tayara-as-first-head-of-client-engagement-and-growth/ Thu, 02 Jun 2022 06:55:22 +0000 https://campaignme.com/?p=49699 Dentsu MENA further strengthens its senior team with the appointment of Maya Tayara in a new role as head of client engagement and growth. Tayara will collaborate across Dentsu’s three service lines – creative, media and CXM to provide further impetus for ongoing growth, with a focus on strengthening partnerships with clients and scaling their businesses […]

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