Maya El Kai Archives - Campaign Middle East https://campaignme.com/tag/maya-el-kai/ Mon, 15 Jul 2024 10:30:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Maya El Kai Archives - Campaign Middle East https://campaignme.com/tag/maya-el-kai/ 32 32 Ads that break gender stereotypes https://campaignme.com/ads-that-break-gender-stereotypes/ Mon, 11 Sep 2023 08:00:40 +0000 https://campaignme.com/?p=68130 We asked industry experts what their favourite ad that breaks gender norms/stereotypes was.  Here’s what they had to say. Play Until They Can’t Look Away – Adidas Anne Caroline Ribeiro, Operations Director, VMLY&R In times of FIFA Women’s World Cup, Adidas defied conventions and pushed for gender equality in football, with its film titled ‘Play Until […]

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