Matthew Pickering Archives - Campaign Middle East https://campaignme.com/tag/matthew-pickering/ Wed, 23 Jul 2025 14:34:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Matthew Pickering Archives - Campaign Middle East https://campaignme.com/tag/matthew-pickering/ 32 32 PLG launches FUZE platform for MENA brand-influencer gaming collabs https://campaignme.com/plg-launches-fuze-platform-for-mena-brand-influencer-gaming-collabs/ Wed, 23 Jul 2025 08:20:13 +0000 https://campaignme.com/?p=105848 Power League Gaming (PLG), one of the MENA region’s leading esports and gaming agencies, has launched FUZE, a next-generation influencer marketing platform that intends to revolutionise how brands and creators collaborate in the digital age. Following a successful test launch on 1 June, FUZE is now publicly available – combining its intelligent search engine with […]

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]]> PLG, NVIDIA and Bethesda unite for DOOM: The Dark Ages MENA launch https://campaignme.com/plg-nvidia-and-bethesda-unite-for-doom-the-dark-ages-mena-launch/ Wed, 04 Jun 2025 09:23:23 +0000 https://campaignme.com/?p=103375 Power League Gaming (PLG), an esports and gaming agency, in collaboration with NVIDIA and publisher Bethesda, hosted an exclusive event to celebrate the regional launch of the combat game ‘DOOM: The Dark Ages’ in the Middle East. The event celebrated the game’s new edition and brought creators and gamers together through RTX 50-powered immersion According […]

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]]> Top trends: How Saudi gamers consume content and engage with esports https://campaignme.com/top-trends-how-saudi-gamers-consume-content-and-engage-with-esports/ Thu, 20 Feb 2025 08:00:30 +0000 https://campaignme.com/?p=96672 Saudi Arabia is cementing its position as a global powerhouse in gaming and esports, with unprecedented growth in competitive gaming, live events and digital engagement. Building on Campaign Middle East recent coverage of a new study by gaming and esports agency Power League Gaming (PLG) in collaboration with Ipsos, new data has come to light […]

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]]> Power League Gaming acquired by Muller & Phipps https://campaignme.com/power-league-gaming-acquired-by-muller-phipps/ Tue, 16 Jul 2024 08:03:25 +0000 https://campaignme.com/?p=87204   Muller & Phipps Middle East Group, a MENA-based technology distribution house,  has acquired all the assets of Power League Gaming – the region’s leading gaming and esports agency. The acquisition will see Muller & Phipps inject investment into the business to scale Dubai operations and expand into Saudi Arabia in Q4 of 2024. Power […]

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