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	<title>Matt McKie Archives - Campaign Middle East</title>
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		<title>Manchester United&#8217;s Matt McKie places sports marketing in the spotlight</title>
		<link>https://campaignme.com/manchester-uniteds-matt-mckie-places-sports-marketing-in-the-spotlight/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 07 Oct 2024 05:37:36 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Special Features]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[Athar]]></category>
		<category><![CDATA[Athar – Saudi Festival of Creativity]]></category>
		<category><![CDATA[Athar Festival]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[Consumer behaviour]]></category>
		<category><![CDATA[Dakar Rally]]></category>
		<category><![CDATA[Director of marketing]]></category>
		<category><![CDATA[economic diversification]]></category>
		<category><![CDATA[eSports World Cup]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[fan communities]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[FIFA]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[financial investment]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[golf championship]]></category>
		<category><![CDATA[Grand Prix]]></category>
		<category><![CDATA[intellectual property]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[Matt McKie]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[merchandising]]></category>
		<category><![CDATA[naming rights]]></category>
		<category><![CDATA[Qatar]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[sponsorships]]></category>
		<category><![CDATA[sports influencers]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[strategic partnerships]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[UAE]]></category>
		<category><![CDATA[viewership]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=90517</guid>

					<description><![CDATA[<p>Sports marketing in the Middle East has grown into a blend of ambitious vision, substantial financial investment, economic diversification in action, and strategic partnerships. Having become the home of global sporting events such as the Formula 1 Grand Prix, the FIFA World Cup, the Dakar Rally, several golf championships, and most recently the Esports World [&#8230;]</p>
<p>The post <a href="https://campaignme.com/manchester-uniteds-matt-mckie-places-sports-marketing-in-the-spotlight/">Manchester United&#8217;s Matt McKie places sports marketing in the spotlight</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Creativity to transform these Saudi industries</title>
		<link>https://campaignme.com/creativity-to-transform-these-saudi-industries/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Thu, 26 Sep 2024 12:35:38 +0000</pubDate>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Abdelrahman Mamdouh]]></category>
		<category><![CDATA[Adel Baraja]]></category>
		<category><![CDATA[Andy Jackson]]></category>
		<category><![CDATA[Athar – Saudi Festival of Creativity]]></category>
		<category><![CDATA[Athar 2024]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Gilbert Rustom]]></category>
		<category><![CDATA[Helmi Abdalhadi]]></category>
		<category><![CDATA[James Dutton]]></category>
		<category><![CDATA[Karaz]]></category>
		<category><![CDATA[Leonardo Borges]]></category>
		<category><![CDATA[Manchester United Football Club]]></category>
		<category><![CDATA[Matt McKie]]></category>
		<category><![CDATA[Miguel Viana]]></category>
		<category><![CDATA[Motivate Media Group]]></category>
		<category><![CDATA[Prince Fahad bin Faisal Al Saud]]></category>
		<category><![CDATA[Thamer AlDairem]]></category>
		<category><![CDATA[TRACCS]]></category>
		<category><![CDATA[Waleed Bashawri]]></category>
		<category><![CDATA[Waseem Khashan]]></category>
		<category><![CDATA[Youssef Raad]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=90081</guid>

					<description><![CDATA[<p>Athar &#8211; Saudi Festival of Creativity, the Kingdom&#8217;s largest gathering of the creative marketing industry, has unveiled a power-packed roster of creative marketing specialists as part of its efforts to showcase the transformative power of creativity within the gaming, entertainment, and sports industries. The 2024 festival is poised to deliver dynamic sessions, elite networking opportunities, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/creativity-to-transform-these-saudi-industries/">Creativity to transform these Saudi industries</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Athar Festival of Creativity unveils speaker lineup, training initiatives</title>
		<link>https://campaignme.com/athar-festival-of-creativity-unveils-speaker-lineup-training-initiatives/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 23 Aug 2024 05:16:40 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Athar]]></category>
		<category><![CDATA[Athar – Saudi Festival of Creativity]]></category>
		<category><![CDATA[Athar Awards]]></category>
		<category><![CDATA[Athar Festival]]></category>
		<category><![CDATA[Athar Festival of Creativity]]></category>
		<category><![CDATA[Athar Industry Awards]]></category>
		<category><![CDATA[Athar Saudi Creative Festival]]></category>
		<category><![CDATA[CMO Roundtable]]></category>
		<category><![CDATA[creative communications]]></category>
		<category><![CDATA[Festival of Creativity]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Ian Fairservice]]></category>
		<category><![CDATA[Maheerah]]></category>
		<category><![CDATA[Maheerah Programme]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Matt McKie]]></category>
		<category><![CDATA[Mohamed Al Ayed]]></category>
		<category><![CDATA[Motivate Media Group]]></category>
		<category><![CDATA[Najeeb Jarrar]]></category>
		<category><![CDATA[NextGen Creative Academy]]></category>
		<category><![CDATA[NextGen Marketers Academy]]></category>
		<category><![CDATA[Prince Fahad bin Faisal Al Saud]]></category>
		<category><![CDATA[Publicis Groupe]]></category>
		<category><![CDATA[Riyadh]]></category>
		<category><![CDATA[S4 Capital]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Saudi Festival of Creativity]]></category>
		<category><![CDATA[Saudi focus]]></category>
		<category><![CDATA[SaudiFocus]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[Student Creative Academy]]></category>
		<category><![CDATA[Student Marketers Academy]]></category>
		<category><![CDATA[Tim Miles]]></category>
		<category><![CDATA[Warner Music Group]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[Young Talent Academies]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=88591</guid>

					<description><![CDATA[<p>Athar &#8211; Saudi Festival of Creativity, the Kingdom&#8217;s largest gathering of the creative marketing industry, has revealed a comprehensive lineup of speakers and initiatives for the second iteration of its annual event. The two-day Saudi festival will feature two distinct content stages, with the main conference and sessions commencing from 5 to 6 November. Specialised [&#8230;]</p>
<p>The post <a href="https://campaignme.com/athar-festival-of-creativity-unveils-speaker-lineup-training-initiatives/">Athar Festival of Creativity unveils speaker lineup, training initiatives</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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