Mars Archives - Campaign Middle East https://campaignme.com/tag/mars/ Wed, 27 May 2026 05:32:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Mars Archives - Campaign Middle East https://campaignme.com/tag/mars/ 32 32 Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Revealed: Full list of marketers and speakers on stage at Campaign’s Retail Media 2026 event https://campaignme.com/10-brand-marketing-leaders-and-more-to-speak-at-retail-media-campaign-breakfast-briefing/ Thu, 21 May 2026 12:38:04 +0000 https://campaignme.com/?p=122356 We’re less than 24 hours away from the first-ever Campaign Breakfast Briefing: Retail & Commerce Media on Friday, 22 May. The event, happening at The Westin Dubai Mina Seyahi, will host more than ten speakers including senior brand marketing leaders, agency retail and commerce media experts and key opinion leaders. With an agenda packed with […]

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]]> First wave of speakers revealed for retail media Breakfast Briefing https://campaignme.com/speakers-revealed-for-campaign-middle-easts-retail-media-breakfast-briefing/ Fri, 15 May 2026 14:00:28 +0000 https://campaignme.com/?p=122052 The first look at the speakers for the Campaign Breakfast Briefing: Retail & Commerce Media have been revealed. Taking place next week on Friday 22 May 2026 at 8 a.m. at the Westin Dubai Mina Seyahi, this event will bring together senior marketers to explore the next chapter of retail media and commerce media in […]

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]]> Publicis Media ranks #1 for total new business in GCC; WPP Media MENA, Omnicom Media MENA share second: report https://campaignme.com/publicis-media-ranks-1-for-new-business-wpp-media-mena-omnicom-media-mena-share-second-report/ Mon, 20 Apr 2026 05:00:06 +0000 https://campaignme.com/?p=120721 Publicis Media Middle East has been ranked the #1 media group in the GCC region for total new business, according to the 2025 COMvergence Global New Business Barometer, which tracks new business performance across the global media industry. In total new business, which includes retention wins, WPP Media MENA and Omnicom Media – MENA are […]

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]]> Momentum ME appoints David Paysant as Chief Growth & Commercial Officer https://campaignme.com/momentum-me-appoints-david-paysant-as-chief-growth-commercial-officer/ Wed, 25 Mar 2026 12:00:10 +0000 https://campaignme.com/?p=118129 David Paysant has joined Momentum ME as Chief Growth and Commercial Officer, a pivotal leadership role designed to accelerate the agency’s regional footprint and expand its full-service capabilities. With a career defined by high-stakes business transformations and cross-market leadership, Paysant is responsible for the strategic scaling of operations, opening new industry verticals, and enhancing the commercial value […]

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]]> Localisation: From preaching to living for Ramadan and beyond https://campaignme.com/localisation-from-preaching-to-living-for-ramadan-and-beyond/ Tue, 18 Feb 2025 05:40:16 +0000 https://campaignme.com/?p=96455 On February 7, Campaign Middle East hosted our Breakfast Briefing: Ramadan Advertising and the Year Ahead for Media & Marketing 2025  featuring three engaging panels. The event organised by Motivate Media Group’s Campaign Middle East, was held in partnership with Criteo, MBC Media Solutions and Snap Inc. The first panel was an insightful discussion that focused on how brands can approach […]

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]]> OMD Egypt promotes Rita Boulos to GM, Raeif Hassan to Deputy GM https://campaignme.com/omd-egypt-promotes-rita-boulos-to-gm-raeif-hassan-to-deputy-gm/ Tue, 18 Feb 2025 05:20:51 +0000 https://campaignme.com/?p=96469 Effective immediately, OMD Egypt has promoted Rita Boulos to the role of General Manager and Raeif Hassan to Deputy General Manager, ensuring a whole new management team under OMD Egypt’s CEO Tarek Jaffar. The announcement coincides with OMD’s new positioning and branding, which features a refreshed visual identity and a modernised version of OMD’s signature […]

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]]> Campaign Middle East sets the tone for Ramadan advertising with a stellar event https://campaignme.com/campaign-middle-east-sets-the-tone-for-ramadan-and-the-year-ahead-with-a-stellar-event/ Fri, 07 Feb 2025 12:52:57 +0000 https://campaignme.com/?p=95822 Campaign Middle East has successfully concluded its first event of the year, Campaign Breakfast Briefing: Ramadan Advertising and the Year Ahead for Media & Marketing 2025. The event witnessed more than 200 industry experts – including client-side marketers, creative and digital agency leaders, media owners, production houses, as well as measurement and adtech players  (photo gallery […]

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]]> Unlocking deeper insights: MBC Media Solutions adopts KSA TAM https://campaignme.com/unlocking-deeper-insights-mbc-media-solutions-adopts-ksa-tam/ Thu, 31 Oct 2024 05:30:25 +0000 https://campaignme.com/?p=91636 MBC Media Solutions (MMS) will adopt the newly introduced TV and streaming audience measurement tool, KSA TAM, starting 1 January, 2025. This follows the decision by the General Authority of Media Regulation to establish KSA TAM as the official national benchmark for audience measurement in Saudi Arabia. KSA TAM is a sophisticated data integration solution […]

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]]> Mars and AdColony achieve success with the Be-kind nutrition bar mobile gaming campaign in MENA https://campaignme.com/mars-and-adcolony-achieve-success-with-the-be-kind-nutrition-bar-mobile-gaming-campaign-in-mena/ Mon, 05 Jul 2021 10:05:47 +0000 https://campaignme.com/?p=38482 AdColony, a mobile advertising platform for brands and advertisers for more than a decade has created a successful campaign in the MENA region with Mars and its iconic nutrition bar, Be-Kind. Mars, one of the world’s leading FMCG brands represented by Mediacom Dubai, partnered with AdColony to promote its tasty fruit & nut and protein […]

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