marketing technology Archives - Campaign Middle East https://campaignme.com/tag/marketing-technology/ Fri, 17 Jul 2026 07:58:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png marketing technology Archives - Campaign Middle East https://campaignme.com/tag/marketing-technology/ 32 32 GP Inc launches Aurum Advisory to help businesses commercialise first-party data https://campaignme.com/gp-inc-launches-aurum-advisory-to-help-businesses-commercialise-first-party-data/ Fri, 17 Jul 2026 07:58:38 +0000 https://campaignme.com/?p=124878 GP Inc has launched of Aurum Advisory, a specialist advisory firm that helps businesses understand, organise and commercialise their first-party data. Co-founded by Rahul Nagpal, Chairman of GP Inc, and Sohail Nawaz, MBE, Aurum will work with retailers and other consumer-facing businesses across the GCC to develop retail media and data monetisation opportunities. Retail media […]

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]]> FAST picks ByteDance’s Regional HR Leader as People & Culture Head https://campaignme.com/fast-appoints-bytedances-regional-hr-leader-as-head-of-people-and-culture/ Fri, 17 Jul 2026 07:20:08 +0000 https://campaignme.com/?p=124869 FAST, a Dubai-headquartered marketing technology group, has appointment of Hashim Mahmood as Head of People and Culture. His remit covers the group’s human teams and the 180 AI agents now working alongside them. FAST runs 180 AI agents across its companies. The agents carry the work that was holding growth back, and the group is […]

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]]> The digital authenticity gap: What CMOs can do to build customer trust online https://campaignme.com/the-digital-authenticity-gap-what-cmos-can-do-to-build-customer-trust-online/ Fri, 17 Jul 2026 06:38:48 +0000 https://campaignme.com/?p=124862 We all know how digital has changed the marketing industry; for most industries digital is arguably the primary channel for brand engagement. And yet, it can be hard to gauge how our customers feel about these brand experiences, especially in an age where they are increasingly reaching out to and deal with AI-designed tools. The […]

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]]> From personalisation to prediction https://campaignme.com/from-personalisation-to-prediction/ Wed, 08 Jul 2026 09:22:38 +0000 https://campaignme.com/?p=124322 The tools have never been smarter. The customer has never felt less seen. Eighty-two per cent of UAE marketers say artificial intelligence (AI) now powers their personalisation strategies, yet only 31 per cent of their customers feel that personalised touch. This gap is not a technology problem; it is a strategic one – and closing […]

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]]> Pinterest unveils new AI tools for marketers https://campaignme.com/pinterest-unveils-new-ai-tools-for-marketers/ Wed, 24 Jun 2026 23:00:05 +0000 https://campaignme.com/?p=123848 AI is reshaping how people search and decide, moving the industry past the search-and-click model toward a conversational and generative future. Ahead of Cannes Lions, Pinterest rolled out a new set of AI ad tools focused on three things marketers care about right now: performance, workflow efficiency, and interoperability. “The future of discovery won’t be […]

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]]> Omnicom Media’s Annalect leverages Snowflake to advance martech, AI and measurement https://campaignme.com/omnicom-medias-annalect-leverages-snowflake-to-advance-martech-ai-and-measurement-capabilities/ Thu, 14 May 2026 09:10:24 +0000 https://campaignme.com/?p=122014 Annalect, Omnicom Media’s data and analytics division, today announced a new initiative across Middle East and North Africa (MENA), supported by its integration with Snowflake, an AI data cloud company, to deliver advanced martech, AI and measurement solutions for Omnicom Media clients in the region. Annalect’s solution combines its expertise across AI, data engineering and […]

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]]> SQUATWOLF selects Assembly MENA to power GCC digital growth strategy https://campaignme.com/squatwolf-selects-assembly-mena-to-power-gcc-digital-growth-strategy/ Mon, 02 Feb 2026 07:08:16 +0000 https://campaignme.com/?p=115389 SQUATWOLF, the UAE-born premium performance-wear brand, has selected Assembly, the global omnichannel media agency within the Stagwell network, to lead its regional direct-to-consumer (D2C) growth strategy across the GCC region. The partnership brings together two challenger businesses aligned around performance and disciplined growth in an increasingly competitive e-commerce landscape. Launched in November 2025 and tested […]

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]]> BCD Global awards Alternative strategic growth, martech mandate https://campaignme.com/bcd-global-awards-alternative-strategic-growth-martech-mandate/ Mon, 12 Jan 2026 06:00:13 +0000 https://campaignme.com/?p=114349 Alternative Digital Agency has been appointed as the strategic growth, brand, and martech partner for BCD Global, marking a key collaboration between legacy-led development and future-ready brand building. With a brand heritage that spans more than 70 years, BCD Global is a multi-generational real estate and development group, guided by the vision of Angad Bedi. […]

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]]> A valley built on impact https://campaignme.com/a-valley-built-on-impact/ Mon, 03 Nov 2025 07:57:42 +0000 https://campaignme.com/?p=111220 As marketing technology executives, we often speak of the ‘valley’ – the beating heart of innovation where entrepreneurship pulses amid disruption and rapid change. Another dynamic valley is indeed emerging in the Gulf, creating a pivotal moment for marketing and communications professionals. To build brands in this rapidly transforming region, opportunities abound to further blend […]

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]]> Tailwind announces full availability of IAS’ attention measurement product in MENA https://campaignme.com/tailwind-announces-full-availability-of-ias-attention-measurement-product-in-mena/ Tue, 01 Oct 2024 08:18:58 +0000 https://campaignme.com/?p=90117 Tailwind EMEA, the leading marketing technology consultant and integrator, has announced the full availability of IAS Quality Attention measurement product in MENA through its exclusive regional partnership with Integral Ad Science (IAS), a global leader in media quality measurement and optimisation. The product launch marks a significant step forward for local marketers, offering a sophisticated […]

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