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	<title>marketing structure Archives - Campaign Middle East</title>
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		<title>WPP expands Henkel Consumer Brands remit, deepening integrated partnership</title>
		<link>https://campaignme.com/wpp-expands-henkel-consumer-brands-remit-deepening-integrated-partnership/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 03:30:54 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
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		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[agentic marketing platform]]></category>
		<category><![CDATA[Cindy Rose]]></category>
		<category><![CDATA[competitive review]]></category>
		<category><![CDATA[global solutions]]></category>
		<category><![CDATA[Henkel]]></category>
		<category><![CDATA[Henkel Consumer Brands]]></category>
		<category><![CDATA[integrated approach]]></category>
		<category><![CDATA[marketing structure]]></category>
		<category><![CDATA[Persil]]></category>
		<category><![CDATA[Pitch win]]></category>
		<category><![CDATA[Schwarzkopf]]></category>
		<category><![CDATA[Syoss]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[WPP Open]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=121286</guid>

					<description><![CDATA[<p>WPP has been awarded the consolidated global creative and production business for Henkel Consumer Brands, encompassing iconic brands such as Persil, Schwarzkopf and Syoss. This significant expansion builds on the successful consolidated media business awarded to WPP last year across Europe, reinforcing WPP&#8217;s role as a trusted growth partner for Henkel. The win follows a competitive [&#8230;]</p>
<p>The post <a href="https://campaignme.com/wpp-expands-henkel-consumer-brands-remit-deepening-integrated-partnership/">WPP expands Henkel Consumer Brands remit, deepening integrated partnership</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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