marketing strategies Archives - Campaign Middle East https://campaignme.com/tag/marketing-strategies/ Mon, 01 Jun 2026 09:03:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png marketing strategies Archives - Campaign Middle East https://campaignme.com/tag/marketing-strategies/ 32 32 Podcast: Xiaomi’s Wang Bing on building value-based premium in the Middle East https://campaignme.com/podcast-xiaomis-wang-bing-on-building-value-based-premium-in-the-middle-east/ Mon, 25 May 2026 04:00:44 +0000 https://campaignme.com/?p=122334 On the latest episode of Campaign Middle East’s On The Record podcast, Wang Bing, Head of Marketing, Xiaomi Middle East,  discusses the shift from value-driven pricing to value-based premium, the importance of storytelling and seamless ecosystems, balancing brand control and influencer collaborations, as well as evolving marketing strategies in the Middle East. Wang explains how premium is […]

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]]> Podcast: Coca-Cola’s Ben Sadek on brand experiences that move people and partnering with the FIFA World Cup 2026 https://campaignme.com/podcast-coca-colas-ben-sadek-on-brand-experiences-that-move-people/ Fri, 13 Mar 2026 05:30:41 +0000 https://campaignme.com/?p=117025 On the latest episode of Campaign Middle East’s On The Record podcast, Ben Sadek, Lead for Sports and Entertainment Partnerships — Middle East, The Coca-Cola Company, makes the case for brand experiences that move people and make a difference, both globally and locally. Sadek reveals how sports and entertainment is deeply ingrained into Coca-Cola’s DNA, with a history […]

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]]> Podcast: Al Masaood’s Marwa Kaabour on why people-first businesses win https://campaignme.com/podcast-al-masaoods-marwa-kaabour-on-why-people-first-businesses-win/ Mon, 20 Oct 2025 05:00:12 +0000 https://campaignme.com/?p=110557 On the latest episode of Campaign Middle East’s On The Record podcast, Marwa Kaabour, Group Marketing and Corporate Communications Director, Al Masaood, discusses the correlation between brand values and business impact, the importance of an culture-driven organisation, and the significance of employee experience in driving customer experience and long-term business outcomes. In an era when data points […]

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]]> How agentic AI is transforming marketing and driving ROI https://campaignme.com/how-agentic-ai-is-transforming-marketing-and-driving-roi/ Fri, 22 Aug 2025 07:00:05 +0000 https://campaignme.com/?p=106968 In today’s connected world, customer expectations are higher than ever. Consumers demand seamless, hyper-personalised journeys, but traditional marketing tactics often fall short, leaving marketers hindered by manual, repetitive tasks. This challenge is evident in the business-to-business (B2B) space, where 84 per cent of buyers say an easy online experience is essential yet 85 per cent are […]

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]]> Dubai Press Club hosts Arab Podcast Programme for young content creators https://campaignme.com/dubai-press-club-hosts-arab-podcast-programme-for-young-content-creators/ Mon, 14 Jul 2025 05:30:32 +0000 https://campaignme.com/?p=105356 The second edition of the ‘Arab Podcast Programme,’ an initiative organised by the Dubai Press Club, witnessed content creators and industry experts from across the Arab world gather to share their insights with Arab youth eager to carve a niche within the fast-evolving digital media realm of podcasting. Established professionals shared their creative vision, expertise […]

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]]> Marketing global events to audiences in the Middle East https://campaignme.com/marketing-global-events-to-audiences-in-the-middle-east/ Fri, 20 Jun 2025 12:20:14 +0000 https://campaignme.com/?p=104179 Global live entertainment was no longer testing the waters in the Middle East. With major international live events coming to markets like the UAE and Saudi Arabia, regional audiences are showing up and selling out arenas and stadiums across the Middle East. This month, Proactive Entertainment has brought the internationally renowned musical Mamma Mia! to […]

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]]> Campaign Breakfast Briefing: Leaders reach a consensus on critical marketing strategies https://campaignme.com/campaign-breakfast-briefing-leaders-reach-a-consensus-on-critical-marketing-strategies/ Thu, 29 May 2025 14:00:14 +0000 https://campaignme.com/?p=103098 Campaign Middle East has successfully concluded its third event of the year – Campaign Breakfast Briefing: Marketing Strategies 2025 – which witnessed a room full of client-side marketers, agency and adtech leaders reaching a consensus to get back to the fundamentals of curiosity, creativity, consumer-first mindsets and cold hard business outcomes at the Grand Plaza Mövenpick […]

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]]> Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’ https://campaignme.com/podcast-aacs-ai-influencers-discuss-marketing-to-gen-z-the-right-way/ Thu, 17 Apr 2025 07:30:50 +0000 https://campaignme.com/?p=100916 In a first-of-its-kind for the brand and the region, Campaign Middle East has interviewed two artificial intelligence personalities, Alpha Babe and BookToker, two of five AI influencers representing Arabian Automobiles Company who have been brought to life by TBWA\Raad in partnership with Cicero & Bernay as part of a creative campaign for the all-new Nissan Kicks […]

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]]> Affiliate marketing: Scaling homegrown UAE businesses globally https://campaignme.com/affiliate-marketing-scaling-homegrown-uae-businesses-globally/ Mon, 20 Jan 2025 10:19:29 +0000 https://campaignme.com/?p=94927 What if your customers didn’t just buy from you, but actively helped you grow your business? This is the promise of affiliate marketing, a strategy transforming how businesses in the UAE engage with their audiences. With e-commerce sales in the region projected to surpass $27bn by 2025 and social media penetration exceeding 99 per cent, […]

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]]> Free Zones Authority of Ajman picks new Marketing Director https://campaignme.com/free-zones-authority-of-ajman-picks-new-marketing-director/ Thu, 09 Jan 2025 04:45:57 +0000 https://campaignme.com/?p=94525 The Free Zones Authority of Ajman (FZAA) has appointed Neha Thomas as its new Marketing Director with the aim of accelerating growth and enhancing its global presence. In her new role, Thomas will oversee all marketing activities for FZAA, including Ajman Free Zone, Ajman Media City, and Al Zorah Free Zone. She will focus on […]

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