marketing playbook Archives - Campaign Middle East https://campaignme.com/tag/marketing-playbook/ Mon, 25 May 2026 06:26:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png marketing playbook Archives - Campaign Middle East https://campaignme.com/tag/marketing-playbook/ 32 32 Trust within marketing: a pillar of business resilience in uncertain times https://campaignme.com/trust-within-marketing-a-pillar-of-business-resilience-in-uncertain-times/ Mon, 25 May 2026 06:26:20 +0000 https://campaignme.com/?p=122485 When everything seems to be uncertain, trust is a brand’s most important currency. That’s not a marketing platitude. It’s a lesson this region’s business community has been living in real time. Over the past few months, businesses across the Middle East have been navigating a particularly acute moment of uncertainty, one shaped by a rapidly […]

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]]> Beautiful isn’t enough: Why luxury brands must design for performance https://campaignme.com/beautiful-isnt-enough-why-luxury-brands-must-design-for-performance/ Wed, 04 Mar 2026 09:00:50 +0000 https://campaignme.com/?p=117187 Luxury won’t become irrelevant overnight. But a fixation on aesthetics without performance wellness risks eroding its relevance, at a time when clients are seeking brands that add tangible value to how they live and perform. For decades, premium brands have competed on design, storytelling and experience. Today, a quieter but more consequential shift is reshaping […]

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]]> Why UAE’s travel boom demands a curation-first marketing strategy https://campaignme.com/why-uaes-travel-boom-demands-a-curation-first-marketing-strategy/ Wed, 18 Jun 2025 13:02:16 +0000 https://campaignme.com/?p=104015 The UAE’s travel and tourism sector is enjoying a sustained period of growth, with international and domestic flight bookings up 5 per cent and 37 per cent (May 2025 vs 2024), and domestic flights within Saudi Arabia up 4 per cent over the same period. Travellers from India (14 per cent), Saudi Arabia (13 per […]

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]]> Industry Snapshot: Beyond the Middle East marketing playbook https://campaignme.com/industry-snapshot-beyond-the-middle-east-marketing-playbook/ Fri, 09 May 2025 11:01:21 +0000 https://campaignme.com/?p=102051 In this industry snapshot, dentsu KSA’s Ahmad Haidar explains why Saudi Arabia deserves its own marketing playbook; driven by cultural nuance, digital transformation, and a consumer-first mindset. It is important not to group Saudi Arabia within “Middle East marketing strategies”, but instead to focus on marketing specifically for Saudi Arabia because of …  Saudi Arabia’s […]

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