marketing in MENA Archives - Campaign Middle East https://campaignme.com/tag/marketing-in-mena/ Fri, 22 May 2026 11:57:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png marketing in MENA Archives - Campaign Middle East https://campaignme.com/tag/marketing-in-mena/ 32 32 Elevating the impact of creative in the retail media discussion https://campaignme.com/elevating-the-impact-of-creative-in-the-retail-media-discussion/ Fri, 22 May 2026 10:47:22 +0000 https://campaignme.com/?p=122407 In retail and shopper marketing, one thing that has always stayed true is the value in understanding shopper mindset. As retail media continues to evolve at pace across the region, and globally, it feels more important than ever. We’ve made huge strides in recent years, the sophistication around targeting, retailer data, measurement, and media planning […]

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