Marketers outlook Archives - Campaign Middle East https://campaignme.com/tag/marketers-outlook/ Thu, 18 Sep 2025 06:18:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Marketers outlook Archives - Campaign Middle East https://campaignme.com/tag/marketers-outlook/ 32 32 Dentsu report shows CMOs divided on AI’s role in marketing https://campaignme.com/dentsu-report-shows-cmos-divided-on-ais-role-in-marketing/ Thu, 18 Sep 2025 06:13:49 +0000 https://campaignme.com/?p=108671 Almost every marketer now uses artificial intelligence in their work, yet most CMOs remain divided on its role in marketing. A new Dentsu CMO report shows that while more than 30 per cent of CMOs rely on AI daily, 87 per cent believe the future of marketing will demand greater creativity, empathy and cultural understanding […]

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