market access Archives - Campaign Middle East https://campaignme.com/tag/market-access/ Fri, 10 Jul 2026 08:40:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png market access Archives - Campaign Middle East https://campaignme.com/tag/market-access/ 32 32 The case for patience in communications https://campaignme.com/the-case-for-patience-in-communications/ Fri, 10 Jul 2026 08:00:33 +0000 https://campaignme.com/?p=124503 Marketing communications has captured the world’s attention and made people more curious about Saudi Arabia than perhaps ever before, but what story remains when the campaign is over? When I speak to Saudi clients today – whether their priority is attracting investment, increasing tourism, promoting culture or drawing talent – a concern they all share […]

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]]> Where the out-of-home advertising sector in Dubai stands today https://campaignme.com/where-the-out-of-home-advertising-sector-in-dubai-stands-today/ Tue, 23 Jun 2026 09:23:31 +0000 https://campaignme.com/?p=123702 I recently met with leaders of three of the largest global investment groups spanning advertising, communications, and marketing, to take stock of the latest developments in Dubai’s out-of-home (OOH) advertising sector. These meetings revealed strong investor confidence in the country’s economic stability and resilience, built on the solid foundations our wise leadership has long established. […]

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]]> UAE retailers signal swift shift to omnichannel strategies: report https://campaignme.com/uae-retailers-signal-swift-shift-to-omnichannel-strategies-report/ Wed, 17 Sep 2025 07:14:41 +0000 https://campaignme.com/?p=108723 More than 70 per cent of UAE retailers are now integrating digital tools into their physical stores, signalling a major shift towards omnichannel retail strategies, according to the The UAE Retailer Survey, conducted by Zoho Commerce, under the banner of global tech company Zoho Corp. The survey, which gathered insights from more than 300 businesses, […]

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]]> Crestview appoints Vice President, Head of Middle East, expanding Gulf presence https://campaignme.com/crestview-appoints-vice-president-head-of-middle-east-expanding-gulf-presence/ Thu, 07 Aug 2025 04:40:15 +0000 https://campaignme.com/?p=106452 Crestview, a leader in strategic communications and public affairs, has appointed Alexander M. Wegner, as Vice President and Head of Middle East, expanding its Gulf presence and continuing its global expansion. Headquartered in Canada, Crestview serves close to 100 clients with a team of more than 130 professionals from offices in Australia, Canada, the United […]

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