Marilena Hadgianni Archives - Campaign Middle East https://campaignme.com/tag/marilena-hadgianni/ Wed, 19 Nov 2025 12:14:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Marilena Hadgianni Archives - Campaign Middle East https://campaignme.com/tag/marilena-hadgianni/ 32 32 CMO Round Table: Marketers call for collab on education, trust and change management https://campaignme.com/retail-media-round-table-marketers-call-for-collab-on-education-trust-and-change-management/ Tue, 13 May 2025 05:20:00 +0000 https://campaignme.com/?p=102147 Some of the Middle East’s top retail media marketers have reached a consensus that the industry needs to prioritise trust, education, change management and tech integrations, while increasing its focus on artificial intelligence (AI)-shopping agents, the untapped power of first-party data, and effectiveness across on- and off platform channels. Campaign Middle East’s recent Market Minds […]

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]]> CMOs: “Bring back the memories, moments and meaning of Ramadan” https://campaignme.com/cmo-round-table-bring-back-the-memories-moments-and-meaning-of-ramadan/ Wed, 12 Feb 2025 13:29:16 +0000 https://campaignme.com/?p=96163 As we enter February 2025, there’s little running through the minds of marketers in the Middle East – or those within agencies servicing them – as much as Ramadan. For most consumers in the Middle East, Ramadan is a month of reformation and resolutions, as well as amended habits and behaviours. It is a month […]

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]]> Predictions 2025: The year ahead for DEI https://campaignme.com/predictions-2025-the-year-ahead-for-dei/ Wed, 05 Feb 2025 12:00:59 +0000 https://campaignme.com/?p=95678 DEI – diversity, equity and inclusion – seems to be a topic of conversation everywhere right now, and for good reason. Some call it the key to creating better, more inclusive workplaces, while others argue it’s become a distraction, even blaming it for setbacks in everything from hiring to wildfires. Yes, you read that right. […]

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]]> Digital trust: Personalisation, privacy and sustainability https://campaignme.com/digital-trust-personalisation-privacy-and-sustainability/ Mon, 07 Oct 2024 12:15:50 +0000 https://campaignme.com/?p=90592 The brand and marketing industry in the Middle East is experiencing a seismic shift, driven by the dual forces of e-commerce growth and digital transformation.  With a rapidly growing young population, increasing internet penetration, and a tech-savvy consumer base, the region is primed for a digital revolution.  But amid this surge of opportunity lies a […]

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]]> Chalhoub Group uses Gen AI for entire back-to-school campaign shoot https://campaignme.com/chalhoub-group-uses-gen-ai-for-entire-back-to-school-campaign/ Tue, 27 Aug 2024 06:32:54 +0000 https://campaignme.com/?p=88787 Chalhoub Group’s designer fashion outlet, The Deal, has revealed the use of Generative Artificial Intelligence (Gen AI) to create its latest back-to-school campaign. Launched in partnership with a startup specialising in Generative AI to produce high-quality marketing assets, as well as Chalhoub Group’s in-house tech team, and content studio, OneStudio, the campaign claims to be […]

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