margins Archives - Campaign Middle East https://campaignme.com/tag/margins/ Tue, 21 Apr 2026 05:44:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png margins Archives - Campaign Middle East https://campaignme.com/tag/margins/ 32 32 UAE business leaders signal next phase of growth: Publicis Groupe Middle East report https://campaignme.com/uae-business-leaders-signal-next-phase-of-growth-publicis-groupe-middle-east-report/ Mon, 20 Apr 2026 09:24:42 +0000 https://campaignme.com/?p=120768 Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold. The report draws on insights from […]

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]]> Game Theory – an answer to agency woes? https://campaignme.com/game-theory-an-answer-to-agency-woes/ Tue, 12 Aug 2025 05:30:46 +0000 https://campaignme.com/?p=106595 Relentless pitching, constant battle for client retention, pressure to deliver ‘more for less’. Sounds familiar? Now add the pressure of AI and consulting firms wanting a piece of advertising action, and what you have is a ticking time bomb. Agencies are locked in intense competition, not just with rivals, but often with their own clients […]

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]]> Platformance, Mindshare KSA drive app-led growth for Nova Water KSA https://campaignme.com/platformance-mindshare-ksa-drive-app-led-growth-for-nova-water-ksa/ Thu, 17 Jul 2025 05:20:59 +0000 https://campaignme.com/?p=105590 In an ambitious move to take control of its sales channel, leading Saudi bottled water brand Nova Water has successfully transformed its mobile app into a high performing commercial engine, through a results-focused performance campaign executed by Platformance in collaboration with Mindshare KSA. The problem and the business objective In the bottled water category, brands […]

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]]> How can retailers unlock savings unavailable on current cost structures? https://campaignme.com/how-can-retailers-unlock-savings-unavailable-on-current-cost-structures/ Wed, 28 May 2025 10:44:21 +0000 https://campaignme.com/?p=103027 After five extraordinarily demanding years, costs are still increasing for retailers, driven by rising wages, further input-cost increases, supply-chain imbalances, and other complications. As costs climb, heightened pressure on consumer spending leaves little room to increase prices to preserve margins. However, advances in technology are now offering retailers the opportunity to unlock savings that weren’t […]

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