marcomms Archives - Campaign Middle East https://campaignme.com/tag/marcomms/ Thu, 02 Apr 2026 13:24:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png marcomms Archives - Campaign Middle East https://campaignme.com/tag/marcomms/ 32 32 Hypermedia advances unified programmatic offering with Integrated Digital Revenue Function https://campaignme.com/hypermedia-advances-unified-programmatic-capabilities-with-integrated-digital-revenue-function/ Thu, 02 Apr 2026 12:00:29 +0000 https://campaignme.com/?p=118514 Hypermedia, a digital out-of-home (DOOH) and retail media network in the UAE, has marked a strategic step toward a fully unified, advanced programmatic-driven media offering with the formation of its Integrated Digital Revenue Function. The new structure brings together Hypermedia’s media ecosystem with the technology and programmatic expertise of DXTA Technology, the Group’s adtech arm […]

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]]> Serviceplan Group partners with Luma AI to deploy AI for creative across global ops https://campaignme.com/serviceplan-group-partners-with-luma-ai-to-deploy-ai-for-creative-across-global-ops/ Thu, 19 Feb 2026 13:45:12 +0000 https://campaignme.com/?p=116567 Serviceplan Group has revealed a strategic partnership with Luma AI to deploy AI for creative work across the agency group’s global operations. Under the agreement, Luma AI will serve as Serviceplan Group’s AI technology partner, embedding AI for creative work into professional workflows spanning strategy, creative development, content production, and delivery. Serviceplan Group, a partner-led […]

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]]> The year ahead for marcomms https://campaignme.com/the-year-ahead-for-marcomms/ Fri, 06 Feb 2026 04:00:51 +0000 https://campaignme.com/?p=115702 If the past few years taught our industry how to move fast, 2026 will test whether we know how to move with intent. The question facing marketing communications is no longer how visible we can be, but how valuable we truly are. Across the Middle East, marketing communications (marcomms) enters 2026 in a more mature […]

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]]> A valley built on impact https://campaignme.com/a-valley-built-on-impact/ Mon, 03 Nov 2025 07:57:42 +0000 https://campaignme.com/?p=111220 As marketing technology executives, we often speak of the ‘valley’ – the beating heart of innovation where entrepreneurship pulses amid disruption and rapid change. Another dynamic valley is indeed emerging in the Gulf, creating a pivotal moment for marketing and communications professionals. To build brands in this rapidly transforming region, opportunities abound to further blend […]

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]]> The MENA Power List 2025: Webedia Arabia’s George Maktabi https://campaignme.com/the-mena-power-list-2025-webedia-arabias-george-maktabi/ Thu, 09 Oct 2025 13:56:18 +0000 https://campaignme.com/?p=110049 Title: Group CEO, Webedia Arabia Group Number of years in role: 5 years Other titles, board memberships: Advisory role and board member at regional startups Power Essay: Business unusual – creativity at the crossroads of socioeconomic transformation and AI I have been in this industry for more than a quarter of a century, predominantly KSA-based. And […]

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]]> Saudi Arabia’s marcomms revolution: A global blueprint https://campaignme.com/saudi-arabias-marcomms-revolution-a-global-blueprint/ Thu, 24 Apr 2025 04:40:10 +0000 https://campaignme.com/?p=101177 The Saudi Arabian marcomms landscape has undergone a remarkable metamorphosis in the past decade, a transformation as dramatic as the giga-projects reshaping its skyline. From a traditionally oriented market to a digitally driven powerhouse, KSA’s marcomms evolution is a masterclass in swift adaptation and forward-thinking strategy. This isn’t just about keeping pace; it’s about setting […]

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]]> Why integrated marketing needs to evolve for the post-2025 consumer https://campaignme.com/why-integrated-marketing-needs-to-evolve-for-the-post-2025-consumer/ Mon, 21 Apr 2025 05:00:49 +0000 https://campaignme.com/?p=101015 Integrated marketing has long promised a unified experience across touchpoints. In theory, it’s a seamless orchestration of creative, messaging, and media that meets the consumer wherever they are. In practice — especially in the evolving markets of the Middle East and North Africa (MENA) — that promise is rarely kept. Today’s MENA consumer is digitally […]

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]]> GCC marcomms sector still coping with lack of women in leadership https://campaignme.com/gcc-marcomms-sector-still-coping-with-lack-of-women-in-leadership/ Wed, 04 Dec 2024 08:09:08 +0000 https://campaignme.com/?p=93036 More than 50 per cent of GCC marcomms professionals have indicated that the representation of women in leadership remains low, according to the latest Think Equal survey, with almost a third of the people surveyed citing that women account for fewer than 25 per cent of the leadership team. Meanwhile, only 31 per cent of […]

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]]> RAKTDA appoints three agencies for marcomms strategy https://campaignme.com/raktda-appoints-three-agencies-for-marcomms-strategy/ Wed, 09 Oct 2024 11:37:10 +0000 https://campaignme.com/?p=90776 Ras Al Khaimah Tourism Development Authority (RAKTDA) has appointed three agencies to further enhance its global brand marketing and communications initiatives. Its new partnerships with creative agency Impact BBDO, PR agency Burson and SEO specialist SEO Sherpa, aim to strengthen RAKTDA’s ongoing efforts to position Ras Al Khaimah (RAK) as a destination of the future […]

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]]> Marrying measurement and technical evolution for successful marketing https://campaignme.com/marrying-measurement-and-technical-evolution-for-successful-marketing/ Mon, 16 Sep 2024 06:15:37 +0000 https://campaignme.com/?p=89569 Having super-specialised in marketing for the real estate industry,  I will say one thing without a doubt: impact measurement is no novelty for a sector obsessed with sales numbers. Success has always been equated with one goal: a 100 per cent sold-out property. In today’s off-plan heavy real estate market in Dubai, the marketing agency […]

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