Managing Director Archives - Campaign Middle East

Is regional marketing more brand-led than campaign-led?

Ishwari Khatu — Tue, 02 Jun 2026 07:30:46 +0000

As marketers across the Middle East navigate the pressure to deliver immediate results while building brand, a key question continues to divide the industry: is regional marketing truly brand-led, or has it become overly campaign-led? For some, the region remains trapped in a loop of short-term activations, seasonal moments and performance-driven tactics that prioritise immediate […]

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Hanover appoints Samantha Gregson Donnelly as Middle East MD

Ishwari Khatu — Mon, 01 Jun 2026 13:10:32 +0000

Hanover Communications, an international strategic communications consultancy, has announced the appointment of Samantha Gregson Donnelly as Managing Director for the Middle East. Donnelly moves up the ladder at Hanover, having been part of the consultancy for more than six years where she also lead the firm’s Corporate Practice in the region. A graduate of the […]

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AGMC reveals new brand identity

Ishwari Khatu — Tue, 12 May 2026 15:57:14 +0000

UAE automotive retailer AGMC has unveiled its new brand identity to mark its 50th anniversary. The new brand identity was revealed together with a new operating model, as part of the brand’s efforts to reposition itself from a traditional automotive retail business into a broader mobility-focused master brand. The transformation aims to bring AGMC’s automotive […]

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Edelman Smithfield ME strengthens leadership with senior promotions, appointments

Shantelle Nagarajan — Wed, 06 May 2026 13:50:12 +0000

Edelman Smithfield has made a series of senior promotions and appointments across its Middle East business in a move to underscore the firm’s commitment to developing senior expertise and strengthening its capabilities across key client accounts. Dhanya Issac has been promoted to Managing Director, Edelman Smithfield Middle East. In this expanded regional role, she will […]

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Is the pitching process a fair reflection of the client-agency working relationship?

Ishwari Khatu — Tue, 05 May 2026 13:41:50 +0000

In line with the theme for Campaign Middle East’s latest edition, this month’s industry forum involves one of the most spoken-about topics in the media, marketing, advertising and communications industry: pitching. While not about the topic itself, the question for this month inspects if the pitching process really reflects the client-agency relationships afterwards. We posed the […]

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Brainstorm Marketing names Syed Kaiwan Hashmi as MD

Ishwari Khatu — Thu, 30 Apr 2026 15:01:20 +0000

Branding agency Brainstorm Marketing Management has announced the appointment of Syed Kaiwan Ali Hashmi as the Managing Director – Middle East. As the managing director, Hashmi will lead the agency’s operations in the Middle East in its new Dubai base, supporting the agency in its ambition to expand across the GCC, with a regional mandate […]

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The Romans MENA appoints first Managing Director following breakout year

Anup Oommen — Thu, 23 Apr 2026 14:05:46 +0000

The Romans MENA has appointed Sophia Boudjemaa as its first Managing Director in the region, doubling down on its rapid rise following the win of five Agency of the Year titles in its first full year. Boudjemaa mandate is to accelerate The Romans’ rise across the region, scaling both its client portfolio and reputation for […]

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Saudi Arabia’s Neotic Media appoints Managing Director

Shantelle Nagarajan — Wed, 22 Apr 2026 09:02:26 +0000

Tarek Sharafeddine has taken on the role of Managing Director at Neotic Media, a newly established local media agency in Saudi Arabia. In his new position, Sharafeddine will lead the agency’s growth, operations, and strategic direction, focusing on building a high-impact media offering tailored to the evolving needs of the Saudi market. His role will […]

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The quiet crisis in executive communication

Ishwari Khatu — Wed, 15 Apr 2026 05:44:41 +0000

Most companies, when the market tightens during crisis, instinctively default to the same response: they go quiet. Budgets are cut, campaigns paused, public positioning scaled back to whatever feels safest. The logic is understandable. When you’re uncertain, you don’t want to say the wrong thing. The problem is that silence is also a message — […]

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AVANTGARDE GROUP appoints Abby Bekheit as Managing Director – Saudi Arabia

Anup Oommen — Fri, 10 Apr 2026 09:21:46 +0000

AVANTGARDE GROUP – the German global brand experience agency with offices across London, Amsterdam, Zurich, Dubai, and China – has appointed Abby Bekheit as Managing Director of its Saudi Arabia office, emphasising the agency’s long-term commitment to one of the world’s most dynamic and fast-evolving markets. Bekheit brings more than 15 years of senior executive […]

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