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	<title>Managing Director and Chief Creative Officer Archives - Campaign Middle East</title>
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		<title>Branded residences: selling a “lifestyle, not floorplans”</title>
		<link>https://campaignme.com/branded-residences-selling-a-lifestyle-not-floorplans/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Fri, 01 Mar 2024 07:30:47 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Armani]]></category>
		<category><![CDATA[Branded Residences]]></category>
		<category><![CDATA[Bulgari]]></category>
		<category><![CDATA[Cavalli]]></category>
		<category><![CDATA[Franck Muller]]></category>
		<category><![CDATA[Karl Lagerfeld]]></category>
		<category><![CDATA[Managing Director and Chief Creative Officer]]></category>
		<category><![CDATA[Richard Stevens]]></category>
		<category><![CDATA[Sectorlight]]></category>
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					<description><![CDATA[<p>Branded residences are becoming a prominent feature of Dubai’s evolving skyline. We are starting to see more non-hospitality brands enter the market, hot on the heels of fashion brands who spear-headed the trend which included Armani, Cavalli, Karl Lagerfeld, Bulgari and Franck Muller. As competition increases, brands entering the sector will need to ensure stand-out [&#8230;]</p>
<p>The post <a href="https://campaignme.com/branded-residences-selling-a-lifestyle-not-floorplans/">Branded residences: selling a “lifestyle, not floorplans”</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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