malls Archives - Campaign Middle East https://campaignme.com/tag/malls/ Fri, 24 Apr 2026 09:17:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png malls Archives - Campaign Middle East https://campaignme.com/tag/malls/ 32 32 When conflict pauses, connection accelerates https://campaignme.com/when-conflict-pauses-connection-accelerates/ Fri, 24 Apr 2026 05:30:02 +0000 https://campaignme.com/?p=121021 The prospect of a ceasefire and ultimately sustained stability across the Middle East does more than ease geopolitical tension. It reopens something fundamental to both society and commerce: human connection at scale.  Importantly, during the conflict, consumption did not stop. Malls remained open (footfall decreased by approximately 15 per cent at Mall of the Emirates, for instance), travel retail […]

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]]> From footfall to familiarity: UAE resident relationships – powered by actionable data https://campaignme.com/from-footfall-to-familiarity-uae-resident-relationships-powered-by-actionable-data/ Thu, 23 Apr 2026 07:50:49 +0000 https://campaignme.com/?p=120924 The UAE has always moved faster than most markets. It builds at pace, attracts global attention, and delivers experiences that set new expectations. In times like these, growth isn’t about building more. It’s about building deeper relationships with residents. Recent regional disruption shows how quickly demand can change, especially where travel patterns and external business […]

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]]> MMS, Balady+ campaign delivers 13% consideration uplift, surge in app downloads https://campaignme.com/mms-balady-campaign-delivers-13-consideration-uplift-surge-in-app-downloads/ Thu, 19 Feb 2026 09:55:45 +0000 https://campaignme.com/?p=116549 Balady+, a homegrown Saudi navigation app by NHC Innovation, has revealed details about its strategic collaboration with MBC Media Solutions (MMS) to deepen trust and build stronger affinity with Saudi audiences. For those who haven’t experienced it yet, the Balady+ navigation app fuses local insight and intelligence with a vivid 3D interface that is engineered […]

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]]> How Mubashir’s Oman National Day inclusive campaign gained 13.8 million impressions https://campaignme.com/how-mubashirs-oman-national-day-inclusive-campaign-gained-13-8-million-impressions/ Tue, 16 Dec 2025 06:40:28 +0000 https://campaignme.com/?p=113259 Mubashir, a leading digital out of home company in Oman, marked National Day with a campaign shaped by the nation’s deep sense of unity, and a celebration inspired by the idea that Pride is a language everyone can feel. The campaign worked to unite the nation through a message of inclusion, showcase the participation of […]

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]]> The power of programmatic DOOH, brand engagement in MENA https://campaignme.com/the-power-of-programmatic-dooh-brand-engagement-in-mena/ Thu, 19 Sep 2024 12:28:38 +0000 https://campaignme.com/?p=89783 As the MENA region experiences a rapid digital transformation, programmatic digital out-of-home (DOOH) advertising is emerging as a game-changing tool for brands to connect with their audiences. Unlike traditional out-of-home (OOH) advertising, programmatic DOOH leverages real-time delivery and  dynamic, contextually relevant messages at key moments. The combination of broad reach and personalised messaging makes it […]

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