Mall of the Emirates Archives - Campaign Middle East https://campaignme.com/tag/mall-of-the-emirates/ Tue, 07 Apr 2026 12:38:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Mall of the Emirates Archives - Campaign Middle East https://campaignme.com/tag/mall-of-the-emirates/ 32 32 What the Primark Dubai launch teaches about market entry communications https://campaignme.com/what-the-primark-dubai-launch-teaches-about-market-entry-communications/ Tue, 07 Apr 2026 12:15:53 +0000 https://campaignme.com/?p=118924 On March 26, 2026, queues stretched up to 500 metres outside The Dubai Mall. Inside, 600 members of staff stood ready. The occasion was the opening of Primark’s first UAE store, and by any measure, it was one of the most anticipated retail moments this city has seen in years. When a global brand enters […]

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]]> Mall of The Emirates’ 20th-anniversary campaign generates more than $614,000 in media value https://campaignme.com/mall-of-the-emirates-20th-anniversary-campaign-generates-more-than-614000-in-media-value/ Fri, 14 Nov 2025 11:16:32 +0000 https://campaignme.com/?p=111885 To mark two decades as a cultural and retail landmark in the UAE, Mall of The Emirates rolled-out its 20th-anniversary campaign, inviting consumers to take part in a fully integrated celebration across physical and digital touchpoints. The campaign included events and activations such as the Bandaloop Aerial Performance, the Global Runway under the mall’s newly […]

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]]> Majid Al Futtaim, PLG engage 28,800 players with Roblox activation https://campaignme.com/majid-al-futtaim-plg-engage-28800-players-with-roblox-activation/ Wed, 24 Sep 2025 07:28:10 +0000 https://campaignme.com/?p=109045 Majid Al Futtaim has partnered with Power League Gaming (PLG), a gaming and esports agency, to launch immersive, gamified replicas of Mall of the Emirates and City Centre on Roblox. The in-game activation was a strategic move to power digital brand engagement, connecting one of the region’s leading retail groups with younger, digital-native audiences in […]

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]]> adidas says ‘You Got This’ to those who need to hear it in 2025 https://campaignme.com/adidas-says-you-got-this-to-those-who-need-to-hear-it-in-2025/ Mon, 27 Jan 2025 06:43:50 +0000 https://campaignme.com/?p=95170 Adidas Arabia, in partnership with Toast Films and M&C Saatchi Sport & Entertainment London, has launched the latest installment of its ‘You Got This’ campaign. This integrated campaigns aims to capture the very essence of sport that connects athletes – on every pitch, track and court, as well as off the track – rooted in […]

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]]> Chupa Chups takes MOE store to custom Roblox gaming ‘paradise’ https://campaignme.com/chupa-chups-takes-moe-store-to-custom-roblox-gaming-paradise/ Fri, 26 Jul 2024 10:58:50 +0000 https://campaignme.com/?p=87711 Evolution and Build has created a custom-built Middle Eastern world called Candyland Paradise for Perfetti Van Melle’s brand Chupa Chups on Roblox, with the support of Wavemaker MENA for media planning. Candyland Paradise offers players a visually immersive journey through sunny sand dunes, traditional Arabian camps adorned with heritage carpets, bustling souks, palm trees, and regional […]

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]]> VOX reimagines cinema to maintain “competitive advantage” https://campaignme.com/vox-reimagines-cinema-to-maintain-competitive-advantage/ Fri, 26 Apr 2024 13:24:20 +0000 https://campaignme.com/?p=81135 VOX Cinemas launched a reimagined version of its luxury cinema experience, THEATRE, at Mall of the Emirates. The cinema was completely transformed to deliver an elevated guest experience, keeping audiences in mind. “Cinemagoing is about more than just watching a movie,” shares Ignace Lahoud, CEO, Majid Al Futtaim Entertainment. “For decades, it has captivated audiences […]

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]]> Panadol visualises pain relief as personalised art https://campaignme.com/panadol-visualises-pain-relief-as-personalised-art/ Fri, 10 Nov 2023 06:00:43 +0000 https://campaignme.com/?p=71791 Panadol’s latest campaign tries something different from the norm of the pharmaceutical campaigns. Stepping away from a more rational appeal, the brand took an emotional and creative approach to the concept of pain relief. Campaign Middle East will be hosting its monthly Breakfast Briefing on the Out of Home industry on 10th November at the […]

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]]> Loewe collaborates with On to unveil its latest collection https://campaignme.com/loewe-collaborates-with-on-to-unveil-its-latest-collection/ Wed, 11 Oct 2023 06:30:03 +0000 https://campaignme.com/?p=69997 Loewe has announced a new collaboration with On, a lifestyle footwear brand. It unveils its latest collection called ‘Cloudtilt’ featuring new shoes design’s made with Swiss engineering. The campaign represents comfort cushioning shoes that adapt to the wearer’s movement for smooth weight transfer from heel to toe. Cloudtilt is the brands first shoe in its […]

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]]> Mall of the Emirates undergoes brand refresh https://campaignme.com/mall-of-the-emirates-undergoes-brand-refresh/ Wed, 04 Oct 2023 10:35:51 +0000 https://campaignme.com/?p=69645 Majid Al Futtaim has launched a brand refresh of its Mall of the Emirates in Dubai. It is embracing a human-first approach which puts the consumer needs first to offer them a 360-degree lifestyle destination for today and tomorrow. The concept at the heart of the Mall of the Emirates’ brand refresh focuses on the […]

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]]> Mall of the Emirates launches digital concierge service https://campaignme.com/mall-of-the-emirates-launches-digital-concierge-service/ Tue, 25 Oct 2022 12:00:26 +0000 https://campaignme.com/?p=54368 UAE-based Mall of the Emirates, owned and operated by Majid Al Futtaim, has launched an all-new Digital Concierge service as part of the mall’s vision to design an omnichannel experience. The new service will enable consumers to shop over 350 international and home-grown brands and luxury designers, entirely via WhatsApp – in the comfort of […]

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