magna global Archives - Campaign Middle East https://campaignme.com/tag/magna-global/ Fri, 10 Apr 2026 09:34:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png magna global Archives - Campaign Middle East https://campaignme.com/tag/magna-global/ 32 32 Parkin rolls out ‘Spots for Shops’ campaign to support small businesses in Dubai https://campaignme.com/parkin-rolls-out-spot-for-shops-campaign-to-support-small-businesses-in-dubai/ Fri, 10 Apr 2026 09:22:43 +0000 https://campaignme.com/?p=120312 Parkin, a provider of paid public parking facilities and services in Dubai, has revealed the strategy and rollout behind its launch of ‘Spots for Shops’: a community-driven initiative that enables drivers to validate their Parkin parking fees simply by supporting small businesses in neighbourhoods across Dubai. The initiative supports small businesses, which have Parkin-managed parking […]

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]]> Behind-the-scenes: How Miral orchestrated ‘a decoy’ before a dazzling Disney reveal https://campaignme.com/behind-the-scenes-how-miral-disney-orchestrated-a-decoy-before-a-magical-moment-at-yas-island/ Tue, 27 May 2025 01:04:28 +0000 https://campaignme.com/?p=102921 Miral and The Walt Disney Company strategically orchestrated the unveiling of the first Disney theme park resort in the Middle East and Africa region. This was done in close collaboration with Momentum Dubai, Initiative MENAT, Weber Shandwick MENAT, HQ Worldwide Shows (HQWS) and Dejavu UAE, among other key stakeholders – marking one of the most […]

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]]> The best Middle East performance marketing agencies of 2024 https://campaignme.com/the-best-middle-east-performance-marketing-agencies-of-2024/ Tue, 21 Jan 2025 06:02:29 +0000 https://campaignme.com/?p=94939 The list below is not an endorsement. Its intention is to highlight the agencies that were shortlisted for the performance marketing agency of the year award category by a jury of 29 client-side marketers who judged the Campaign Agency of the Year Middle East awards in partnership with Haymarket in the UK and audited by PwC, under MediaSense. Unlike […]

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]]> AOTY Snapshot: Magna Global on winning Performance Marketing Agency of the Year https://campaignme.com/aoty-snapshot-magna-global-on-winning-performance-marketing-agency-of-the-year/ Tue, 31 Dec 2024 06:45:50 +0000 https://campaignme.com/?p=94162 Magna Global was awarded the Performance Marketing Agency of the Year 2024 title at Campaign Middle East’s Agency of the Year Middle East Awards. This award took a deep dive into the scope of operation of each agency that made a submission, as well as what has been achieved against the performance marketing objectives. The […]

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]]> The Annual: Top 20 Movers and Shakers of 2024 https://campaignme.com/the-annual-top-20-movers-and-shakers/ Mon, 30 Dec 2024 10:41:11 +0000 https://campaignme.com/?p=94093 The brand and marketing industry in the Middle East witnessed several high-level appointments, promotions and the creation of multiple new regional roles in 2024. From brands revealing new C-suite marketing officers, directors and heads of marketing, to major movements at the highest levels of agencies, Campaign Middle East has taken cognizance of some of the biggest […]

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]]> Experts call for collective effort to make Dubai No. 1 hub for marketing https://campaignme.com/experts-call-for-collective-effort-to-make-dubai-to-no-1-hub-for-marketing/ Wed, 10 Jul 2024 07:00:53 +0000 https://campaignme.com/?p=86947 Industry experts from across the UAE have written in to Campaign Middle East reacting to a story we carried last week about Dubai securing the second spot in a ranking of the world’s top 100 cities for marketing careers – and they have come to consensus: There’s a need for collective effort to raise Dubai […]

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]]> Women in advertising: Disregard the glass ceilings https://campaignme.com/women-in-advertising-disregard-the-glass-ceilings/ Fri, 01 Sep 2023 12:00:47 +0000 https://campaignme.com/?p=67320 The advertising industry in this region has plenty to shout about when it comes to gender diversity. We recently interviewed a number of female executives for our annual Women in Advertising issue and there were lots of positive comments about the progress being made. But no-one will deny there is a lot more work to […]

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]]> Industry Snapshot with Magna’s Bassem Massoud https://campaignme.com/media-magna-ceo-bassem-massoud/ Mon, 04 Mar 2019 08:39:56 +0000 https://campaignme.com/?p=15913 HOW IS THE MEDIA AGENCY MODEL CHANGING, AND WHY? It’s the age of the customer, and their actions trigger a lot of data that brands are struggling to translate into meaningful insights. Media agencies must excel in data-driven marketing to tap into consumers at the right moment in the right context. This requires a mindset […]

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]]> Power Essay – Hiring the right talent by Lara Arbid https://campaignme.com/power-essay-lara-arbid-magna/ Sun, 30 Sep 2018 05:11:32 +0000 https://campaignme.com/?p=14878 We hear it a lot in our industry: there are limited talents; the caliber is not up to the right standard; we spend months looking for people who fit the agency and share the vision we have… And we either end up hiring a great person who gets headhunted months later and leaves because we […]

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]]> Media faces to watch 2017 https://campaignme.com/media-faces-watch-2017/ Sun, 14 May 2017 11:12:02 +0000 https://campaignme.com/?p=12514 Campaign profiles some of the most promising and talented individuals aged 30 or under working in the media industry. Data crunchers, strategic planners and shrewd deal-makers, they all raise the game of their agencies and the industry Here they are…. Zeina Kettaneh, 24, integrated account executive, MEC Beirut Kettaneh was one of the six candidates chosen […]

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