Mac Lean Brodie Archives - Campaign Middle East https://campaignme.com/tag/mac-lean-brodie/ Mon, 13 Oct 2025 09:46:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Mac Lean Brodie Archives - Campaign Middle East https://campaignme.com/tag/mac-lean-brodie/ 32 32 Liquid landscapes: Why community is the new currency in PR https://campaignme.com/liquid-landscapes-why-community-is-the-new-currency-in-pr/ Wed, 24 Sep 2025 04:30:17 +0000 https://campaignme.com/?p=109027 Change is the lifeblood of our PR industry. But in today’s hyper-accelerated environment, change no longer feels episodic. It’s constant. Sociologist Zygmunt Bauman described this state as a ‘liquid landscape’: unpredictable, unstable and impossible to navigate using yesterday’s maps. For the PR industry, this reality is both a challenge and an opportunity. Influence has been […]

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