Luxury Archives - Campaign Middle East https://campaignme.com/tag/luxury/ Thu, 04 Jun 2026 12:49:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Luxury Archives - Campaign Middle East https://campaignme.com/tag/luxury/ 32 32 Emotional performance in the new age of luxury https://campaignme.com/emotional-performance-in-the-new-age-of-luxury/ Thu, 04 Jun 2026 12:49:16 +0000 https://campaignme.com/?p=122950 The Middle East has been recognised as one of the world’s most important markets for luxury and high-performance automobiles. Cities such as Dubai and Abu Dhabi have become globally associated with automotive excellence, and attracting collectors, enthusiasts and entrepreneurs from around the world. Yet, today, the region’s relationship with luxury super cars goes beyond status […]

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]]> Permission to enter: earning cultural trust in luxury https://campaignme.com/permission-to-enter-earning-cultural-trust-in-luxury/ Thu, 04 Jun 2026 06:15:03 +0000 https://campaignme.com/?p=122892 There is a film that was released last year that deserves more strategic attention than it received. Shot at the Sporting Club in Beirut, a raw, sea-facing institution that has anchored Lebanese summers for generations, it features two men playing backgammon in Gucci. No set dressing. No aspirational gloss. At one point, the script acknowledges, […]

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]]> The weekend mindset: exploring the stories behind the headlines https://campaignme.com/the-weekend-mindset-exploring-the-stories-behind-the-headlines/ Wed, 03 Jun 2026 08:54:25 +0000 https://campaignme.com/?p=122842 Luxury has always been defined by rarity – of craft, of access, of experience. Today, however, one of the rarest commodities is time. In an always-on world, the ability to pause and engage more deeply is increasingly valuable. This shift underpins Bloomberg Weekend, our global editorial proposition designed for a more thoughtful moment in our […]

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]]> Heritage is not inheritance https://campaignme.com/heritage-is-not-inheritance/ Tue, 02 Jun 2026 14:43:50 +0000 https://campaignme.com/?p=122804 There was a time, not very long ago, when a luxury brand could simply say “Since 1850” and expect the room to fall respectfully silent for a moment. Heritage carried authority. The older the maison, the more instinctively credible it appeared. And somewhere along the way, luxury brands became deeply accustomed to the idea that […]

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]]> Cannes, culture, care and credibility https://campaignme.com/cannes-culture-care-and-credibility/ Tue, 02 Jun 2026 11:24:34 +0000 https://campaignme.com/?p=122754 The world of luxury has become increasingly progressive as fast-evolving culture and trends continue to dictate consumer preferences. To navigate these dynamic shifts, Sarah Mouaness, Celebrity Manager at HuManagement offers Campaign Middle East an expert take on how luxury brands can make the most of talent partnerships through authenticity and visibility that lives across red […]

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]]> Campaign’s Luxury Edition 2026 is out now https://campaignme.com/campaigns-luxury-edition-2026-is-out-now/ Tue, 02 Jun 2026 05:51:56 +0000 https://campaignme.com/?p=122676 Campaign Middle East’s June issue – The Luxury Edition 2026 – is out now online and on stands. The issue delves into the changing landscape of luxury and how its marketed globally and in the region.  It also features the latest TV & Video Guide, alongside a focus on customer experience (CX) and the creator […]

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]]> Range Rover just pulled up to UAE’s most exclusive address https://campaignme.com/range-rover-just-pulled-up-to-uaes-most-exclusive-address/ Mon, 25 May 2026 13:31:14 +0000 https://campaignme.com/?p=122599 Real luxury doesn’t shout, it selects. When Range Rover chooses a setting for its campaign, the location becomes part of the message — and right now, that location is J1 Beach, Dubai’s sophisticated urban riviera where the Jumeirah 1 shoreline meets a world that runs on effortlessness and exclusivity. This is a brand that has […]

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]]> The day luxury remembered who it was and the room where it happened https://campaignme.com/the-day-luxury-remembered-who-it-was-and-the-room-where-it-happened/ Mon, 25 May 2026 10:23:52 +0000 https://campaignme.com/?p=122548 Luxury has always understood the power of presence. The right room, the right guest, the right cultural context, the right moment of tension before something is revealed. For years, the industry invested heavily in digital acceleration, social reach, creator amplification, always-on content. But as audiences become harder to capture and screens grow increasingly saturated, luxury […]

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]]> Met Gala 2026: Which brands, celebs, channels, media had the biggest impact? https://campaignme.com/met-gala-2026-which-brands-celebs-channels-media-had-the-biggest-impact/ Tue, 12 May 2026 11:45:13 +0000 https://campaignme.com/?p=121864 The fashion industry’s most extravagant night of the year, the Met Gala 2026, returned for another edition, bringing together some of Hollywood’s biggest stars and the leading names in fashion. This year, the event generated a record-breaking $1.56bn in media impact value (MIV®), according to the latest Launchmetrics report. Launchmetrics’ industry-recognised Media Impact Value® (MIV) […]

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]]> Publicis Media Middle East appoints Maya Bou Ajram as CSO https://campaignme.com/publicis-media-middle-east-appoints-maya-bou-ajram-as-chief-strategy-officer/ Mon, 11 May 2026 13:55:09 +0000 https://campaignme.com/?p=121824 Publicis Media Middle East has appointed Maya Bou Ajram as Chief Strategy Officer. In this role, Ajram has been tasked to define and drive the media strategy agenda across all Publicis Media brands and markets in the region, bringing cohesive end-to-end strategic solutions to clients across the board. Tony Wazen, CEO, Publicis Media Middle East […]

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