Lubrex FZC Archives - Campaign Middle East https://campaignme.com/tag/lubrex-fzc/ Tue, 21 Apr 2026 07:12:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Lubrex FZC Archives - Campaign Middle East https://campaignme.com/tag/lubrex-fzc/ 32 32 Turning uncertainty into opportunity https://campaignme.com/turning-uncertainty-into-opportunity/ Tue, 21 Apr 2026 07:12:22 +0000 https://campaignme.com/?p=120842 In times of regional and global uncertainty, brands often default to caution. Marketing budgets are reduced, campaigns are paused, and in some cases, communication goes completely silent. While this response may appear responsible, it overlooks a fundamental reality: Markets like the UAE do not stand still. Having worked across multiple sectors in the region, from […]

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]]> Why B2B brands are finally embracing mascots https://campaignme.com/why-b2b-brands-are-finally-embracing-mascots/ Mon, 26 Jan 2026 07:43:31 +0000 https://campaignme.com/?p=115089 Mascots have long been dismissed as a B2C indulgence. But as B2B portfolios grow more complex and differentiation harder to sustain, character-led storytelling is emerging as an unexpected, and effective, strategic tool. For years, mascots were treated as a line B2B brands simply shouldn’t cross. Too playful. Too consumer. Too unserious for industries built on […]

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