Luanne D'Souza Archives - Campaign Middle East https://campaignme.com/tag/luanne-dsouza/ Thu, 11 Jun 2026 09:19:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Luanne D'Souza Archives - Campaign Middle East https://campaignme.com/tag/luanne-dsouza/ 32 32 The creator economy level-up https://campaignme.com/the-creator-economy-level-up/ Thu, 11 Jun 2026 09:19:38 +0000 https://campaignme.com/?p=123264 Creator marketing in the Middle East is entering a more demanding phase. The conversation is no longer only about reach, visibility or the number of followers a creator can bring to a campaign. Senior marketers, agency leaders and creators are now asking sharper questions such as: Which creator partnerships genuinely shift consumer behaviour? How should […]

The post The creator economy level-up appeared first on Campaign Middle East.

]]> Why influencer marketing is no longer a nice to have https://campaignme.com/why-influencer-marketing-is-no-longer-a-nice-to-have/ Thu, 24 Apr 2025 07:36:41 +0000 https://campaignme.com/?p=101193 We know influencer marketing has evolved at warp speed. What was once considered as a nice to have for leftover budgets has become an integral part of a communication strategy. We’re in an era where consumers are sceptical of traditional advertising and are turning to influencers as a more relatable alternative. This shift in mindset […]

The post Why influencer marketing is no longer a nice to have appeared first on Campaign Middle East.

]]> Current Global MENAT kicks off 2025 with senior hire https://campaignme.com/current-global-menat-kicks-off-2025-with-senior-hire/ Fri, 10 Jan 2025 11:01:33 +0000 https://campaignme.com/?p=94593 MCN’s Current Global MENAT has announced the appointment of Luanne D’Souza as Account Director. With over a decade of experience, the agency claims she brings a wealth of expertise in creating award-winning social-first campaigns for brands like Rolls-Royce, Amazon Prime Video, Al-Futtaim Automotive and Marriott Bonvoy. D’Souza joins Current Global’s team working across clients like […]

The post Current Global MENAT kicks off 2025 with senior hire appeared first on Campaign Middle East.

]]>