loyalty benefits Archives - Campaign Middle East https://campaignme.com/tag/loyalty-benefits/ Thu, 25 Jun 2026 12:15:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png loyalty benefits Archives - Campaign Middle East https://campaignme.com/tag/loyalty-benefits/ 32 32 Why perceived value matters more than discount value https://campaignme.com/why-perceived-value-matters-more-than-discount-value/ Thu, 25 Jun 2026 12:15:48 +0000 https://campaignme.com/?p=123877 After nearly a decade working across CRM and loyalty strategy for a large portfolio of retail brands across multiple markets, one pattern has become increasingly clear to me: customers do not respond to offers only based on financial value. They respond to how that value is framed, timed and experienced. A 20 per cent discount […]

The post Why perceived value matters more than discount value appeared first on Campaign Middle East.

]]>