Lowe MENA Archives - Campaign Middle East https://campaignme.com/tag/lowe-mena/ Tue, 03 Jun 2014 13:08:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Lowe MENA Archives - Campaign Middle East https://campaignme.com/tag/lowe-mena/ 32 32 Saatchi & Saatchi bags RTA account https://campaignme.com/saatchi-saatchi-bags-rta-account/ Tue, 03 Jun 2014 13:08:29 +0000 https://campaignme.com/?p=5557 Saatchi & Saatchi has won the Roads & Transport Authority’s creative brief following a competitive pitch. The win covers all strategic communication activities for the Roads & Transport Authority’s (RTA) brands, including the launch brief for Dubai Tram. Saatchi & Saatchi, which has been a strategic partner of the RTA since the launch of the […]

The post Saatchi & Saatchi bags RTA account appeared first on Campaign Middle East.

]]> Grey and Lowe MENA win Ferrero advertising brief https://campaignme.com/grey-and-lowe-mena-win-ferrero-advertising-brief/ Sun, 24 Feb 2013 12:54:54 +0000 https://campaignme.com/?p=4388 Italian chocolate and confectionery giant Ferrero has split its regional advertising business between Grey and Lowe MENA following a pitch. The review of the business began in the final quarter of last year, with Grey winning Ferrero’s full Kinder line (Kinder Chocolate, Kinder Joy, Kinder Country, Kinder Bueno, Kinder Schoko-Bons) and its Pralines range (Ferrero […]

The post Grey and Lowe MENA win Ferrero advertising brief appeared first on Campaign Middle East.

]]> Mobily – Innovate your World https://campaignme.com/mobily-%e2%80%93-innovate-your-world/ Mon, 20 Aug 2012 08:17:08 +0000 https://campaignme.com/?p=3763 Lowe MENA has created the latest brand TVC for Mobily, one of Saudi Arabia’s leading telecom operators. The objective of the campaign is to introduce Mobily’s new positioning: ‘Innovate your World’, whilst reinforcing the brand’s image as a pioneering telecom provider. Because of future technologies that Mobily is introducing to the market, it is empowering […]

The post Mobily – Innovate your World appeared first on Campaign Middle East.

]]> Burger King – 20 Years Young https://campaignme.com/burger-king-%e2%80%93-20-years-young/ https://campaignme.com/burger-king-%e2%80%93-20-years-young/#comments Mon, 07 May 2012 08:29:14 +0000 https://campaignme.com/?p=3369 Burger King has released  an “emotional” commercial to celebrate 20 years of Burger King in the Middle East. Shot around Dubai by young directors Sebastian Funke and Jan Vogel and set to a soundtrack by Joe Dickinson of BKP, the pan-Arab ad is rolling out across TV, online and cinema. Project 20 Years Young Client […]

The post Burger King – 20 Years Young appeared first on Campaign Middle East.

]]> https://campaignme.com/burger-king-%e2%80%93-20-years-young/feed/ 3 If you want to meet the wizard, practice some magic https://campaignme.com/if-you-want-to-meet-the-wizard-practice-some-magic/ https://campaignme.com/if-you-want-to-meet-the-wizard-practice-some-magic/#comments Mon, 19 Mar 2012 05:40:38 +0000 https://campaignme.com/?p=3185 Mark Lewis is creative director at Lowe MENA “March. It’s always a very exciting, interesting time of year for those of us at creative shops. As for all heads of business: it’s time to count up the final dollar, dirham and dime to ensure the balance sheet looks beefy for the board. To all department […]

The post If you want to meet the wizard, practice some magic appeared first on Campaign Middle East.

]]> https://campaignme.com/if-you-want-to-meet-the-wizard-practice-some-magic/feed/ 1 Bedi Sohal to represent UAE as press juror at Cannes https://campaignme.com/bedi-sohal-to-represent-uae-as-press-juror-at-cannes/ Sun, 19 Feb 2012 05:40:35 +0000 https://campaignme.com/?p=2993 Lowe MENA’s executive creative director Komal Bedi Sohal is to be the UAE’s sole jury member at this year’s Cannes Lions International Festival of Creativity. A multiple Cannes Lions winner, Bedi Sohal will be a judge on the press jury. Last year’s juror was Shahir Zag, Y&R’s chief creative officer. “When you move from dreaming […]

The post Bedi Sohal to represent UAE as press juror at Cannes appeared first on Campaign Middle East.

]]> Etisalat reactivates creative ad review https://campaignme.com/etisalat-reactivates-creative-ad-review/ https://campaignme.com/etisalat-reactivates-creative-ad-review/#comments Sun, 09 Oct 2011 07:25:18 +0000 https://campaignme.com/?p=2616 Etisalat has reactivated the dormant creative advertising review it originally initiated in September last year. An RFP has been sent out to agencies, with the account covering all of Etisalat’s UAE operations, including its subsidiaries e-Vision, the Etisalat Academy, and the Etisalat Foundation. The winning agency, or agencies, will be responsible for all of the […]

The post Etisalat reactivates creative ad review appeared first on Campaign Middle East.

]]> https://campaignme.com/etisalat-reactivates-creative-ad-review/feed/ 1 Lowe walks off with Burger King account https://campaignme.com/lowe-walks-off-with-burger-king-account/ https://campaignme.com/lowe-walks-off-with-burger-king-account/#comments Sun, 11 Sep 2011 05:42:29 +0000 https://campaignme.com/?p=2461 Fast food giant Burger King has awarded its regional advertising account to Lowe MENA following a competitive pitch. An unknown number of agencies had been involved in the review, which was called in April this year and had included Dubai-based incumbent Tonic Communications. Lowe’s task will be to bring “fresh and insightful stories to consumers […]

The post Lowe walks off with Burger King account appeared first on Campaign Middle East.

]]> https://campaignme.com/lowe-walks-off-with-burger-king-account/feed/ 1 Lowe and Red Bull form creative partnership https://campaignme.com/lowe-and-red-bull-form-creative-partnership/ https://campaignme.com/lowe-and-red-bull-form-creative-partnership/#comments Sun, 22 May 2011 05:13:07 +0000 https://campaignme.com/?p=1976 Lowe MENA has won the creative advertising account for energy drink Red Bull across the Lower Gulf. The win follows a two-month pitch involving a number of multinational agencies in the Middle East. The pitch was headed by Kastner & Partners, Red Bull’s official international agency network. The incumbent on the account was Saatchi & […]

The post Lowe and Red Bull form creative partnership appeared first on Campaign Middle East.

]]> https://campaignme.com/lowe-and-red-bull-form-creative-partnership/feed/ 1 Arab Business Machine – Teddy Bear Story https://campaignme.com/arab-business-machine-%e2%80%93-teddy-bear-story/ https://campaignme.com/arab-business-machine-%e2%80%93-teddy-bear-story/#comments Sun, 13 Feb 2011 06:47:34 +0000 https://campaignme.com/?p=1522 Lowe MENA has created this video in time for Valentine’s Day, once again promoting the iPod Nano for Apple distributor Arab Business Machine. The video follows a forlorn teddy bear as he walks around Dubai unwanted and unloved. The copy reads: “This Valentine’s Day, teddy bears are history. All you need is iPod.” Project Teddy […]

The post Arab Business Machine – Teddy Bear Story appeared first on Campaign Middle East.

]]> https://campaignme.com/arab-business-machine-%e2%80%93-teddy-bear-story/feed/ 1