Lovetto Nazareth Archives - Campaign Middle East

How can brands leverage Whatsapp Channels?

Ishwari Khatu — Mon, 07 Aug 2023 12:43:24 +0000

Whatsapp Channels has expanded to the MENA region. First launched in Colombia and Singapore, the feature has now been launched in seven countries including, Egypt and Morocco. The chat-based social media app’s new feature is a one-way broadcasting tool. According to Whatsapp in its announcement blog, admins can send text, photos, videos, stickers, and polls […]

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Transforming a brand’s digital marketing landscape

Ishwari Khatu — Thu, 06 Apr 2023 08:00:11 +0000

In recent years, influencer marketing has emerged as a powerful tool within the digital marketing space. It has transformed how brands approach advertising and extended a unique opportunity for creators to monetize their content. From the creation and consumption perspective, influencer marketing has fundamentally changed how people consume and interact with advertising. Unlike traditional advertising […]

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Prism Digital wins DoubleTree account

Ishwari Khatu — Fri, 24 Mar 2023 07:06:04 +0000

Located at Marjan Island, Ras Al Khaimah, the DoubleTree by Hilton Resort & Spa Marjan Island hires Prism Digital, a Dubai based full-service digital marketing company, to manage PR, social media, influencer marketing and performance marketing following a multi-agency pitch. With a vision to have a consumer first digital approach, DoubleTree by Hilton Resort & […]

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Prism Digital wins website development and SEO mandate for Mic Robotics

Ishwari Khatu — Tue, 14 Mar 2023 10:00:26 +0000

Mic Robotics, a provider of robotic solutions, appointed Prism Digital, a Dubai based full-service digital marketing company to design a complete brand new mobile-first SEO friendly website. Time to sharpen your marketing strategies? Hear from leading experts as they discuss a range of tactics from brand safety to customer segmentation to CTV advertising. Business leaders […]

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Prism wins the influencer marketing account for Shah Rukh Khan’s Abu Dhabi Knight Riders

Ishwari Khatu — Wed, 15 Feb 2023 10:08:20 +0000

Prism Digital, Dubai-based influencer marketing agency, has announced that it has won the influencer marketing mandate for Indian star Shah Rukh Khan’s Abu Dhabi Knight Riders which is a part of the International League T20. The agency will manage all the social media, influencer marketing and engagement aspects of the event and the cricket franchises […]

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Prism Digital wins CZN Burak account

Ishwari Khatu — Thu, 02 Feb 2023 12:32:09 +0000

Prism Digital, Dubai based full-service digital marketing agency, has won Turkish restaurant CZN Burak Gurme’s account. Prism will drive the digital marketing, social and PR communications strategy for the launch of CZN Burak Gurme. Prism Digital has been tasked with strengthening the brand positioning, drive brand visibility and increase recall value for CZN Burak Gurme through social […]

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Prism Digital wins Turkish Village social media account

Ishwari Khatu — Thu, 19 Jan 2023 07:00:45 +0000

Prism Digital, a Dubai based full-service digital marketing company, has been selected as the social media partner for Turkish Village, a home-grown family-friendly brand serving authentic Turkish food in Dubai. Prism will be responsible for the development and delivery of the brand’s social media creative strategy, performance marketing and SEO with the goal of further enhancing the […]

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Prism Digital introduces WhatsApp auto chatbot service for hotels

Ishwari Khatu — Fri, 26 Aug 2022 09:32:13 +0000

Prism Digital digital marketing agency in the UAE has launched an AI-driven WhatsApp for business chatbot service for the hotel industry in the Middle East and North Africa. The WhatsAppotel Chatbot will offer hotels the ability to engage with guests and respond to their inquiries intelligently and with full automation which is available round the […]

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Full spectrum – by Prism’s Lovetto Nazareth

Campaign Staff — Tue, 02 Aug 2022 12:13:43 +0000

Customer experience (CX) and digital marketing are becoming inextricably linked. We believe that all digital marketing initiatives should be seen through the lens and palette of the customer experience spectrum. The term ‘customer experience’ encompasses everything from understanding what you are asking your customers to do, to the moment they hear about your service or […]

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The year ahead for AI-driven marketing, by Prism Digital’s Lovetto Nazareth

Sofia Serrano — Wed, 09 Feb 2022 10:00:07 +0000

There has been a lot of buzz about AI lately and for all the good reasons. AI-driven technologies are becoming increasingly popular and are being used in various industries, especially in the marketing arena. Marketers are using AI for so much more than just chatbots. AI is being used for predictive marketing, keyword analysis and […]

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